Penton to Host "The Business of B2B Social Media" at Social Media Week in September

Leader in B2B Information to Share Secrets of Success in B2B Audience Engagement and Activation

Aug 28, 2014, 09:00 ET from Penton

NEW YORK, Aug. 28, 2014 /PRNewswire/ -- Penton, a leading professional information services company, will host "The Business of B2B Social Media" on Wednesday, September 24 at 2:30 p.m. at the Hyatt Regency Chicago.  The event will take place during Social Media Week Chicago 2014.  Click here to register.

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In this session Penton's Lauren Watters, Content Products Director, and Joe Baugnet, Content Optimization Specialist, and will share best practices and the most effective ways to manage a companies B2B social media presence.

Attendees will learn how to determine your target social audience and cater to their interests; how to manage social media across multiple brands; how social analytics and algorithms can work to your advantage; how to utilize trade shows to grow your social presence; and the importance of driving user engagement.

Penton's aggressive social media approach engagement professionals with valuable information and interaction, enabling them to make informed decisions at speed.

"Social media is part of Penton's secret sauce," said Andy Friedman, Executive Director of Content and User Engagement. "As we move from a Print to a digital venue, our niche audiences demand engagement on social channels around the clock. By using analytics, audience targeting and a little creativity, we have seen more interaction and referrals to our brands via all social channels."

To register to attend, visit

About Penton
Penton drives performance for more than sixteen million professionals each and every day. These professional rely on the company to deliver: Insights, information and workflow tools to inform critical business decisions; networking and community to engage them with industry peers and partners; and data and marketing services to advance their business performance and deliver return-on-investment (ROI.) They look to Penton to power the possibilities.

Penton is a growth company with a track-record of strong performance and success and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

For additional information on the company and its businesses, visit

Media Contact:

Andy Friedman
Executive Director, Content & User Engagement