Penton's MeetingsNet Is 2015 Folio: Marketing Award Finalist
MeetingsNet's Snap Solutions Quiz is up for two Folio: Marketing Awards: Lead Gen Initiative and Use of New Technology
MeetingsNet's Snap Solutions Quiz is up for two Folio: Marketing Awards: Lead Gen Initiative and Use of New Technology
NEW YORK, Nov. 5, 2015 /PRNewswire/ -- Penton's MeetingsNet, the meetings industry leading resource for decision-makers planning meetings, incentives and events through integrated solutions, has been named a finalist for the 2015 Folio: Marketing Awards. MeetingsNet's CMP Snap Solution Quiz, an interactive quiz that tests meeting professionals on their knowledge of meeting planning, and which uses an innovative technology called SnapApp, has been nominated in the Lead Gen Initiative and Use of New Technology categories.
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The Folio: Marketing Awards recognize the greatest marketing efforts by the media industry's most innovative marketing professionals. The Lead Gen Initiative category honors creative use of marketing promotions to secure qualified prospects. The Use of New Technology category recognizes a campaign promoting a magazine brand that uses a tool that has been developed within the last 16 months. Considerations: Include clarity of message, creative promotion of both the brand and the technology used and data proving the success of the campaign.
To take the meeting planning quiz, visit http://meetingsnet.com/career/cmp-quiz.
"The Snap App Solution has been very successful for MeetingsNet and we're thrilled by the recognition," said Melissa Fromento, Managing Director, Penton Meetings Group. "It has created audience engagement, lead generation and social networking. In addition to the CMP Quiz, we have created the Legal Savvy Quiz as well as others."
The winners will be announced at a breakfast in New York City on December 2, 2015. View the full list of honorees: http://www.foliomag.com/events/folio-marketing-awards-breakfast/.
For more information on MeetingsNet, contact Joanna Siddiqui, Marketing Manager, Penton Meetings Group at 212-204-4217 or [email protected].
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ABOUT MEETINGSNET
MeetingsNet is the leading meeting industry content resource providing award-winning, engaging content for market-segmented decision-makers planning meetings, incentives and events through integrated solutions. MeetingsNet provides year round access through our website, digital edition, daily and weekly newsletters, webinars, and the mobile app. Visit our website www.meetingsnet.com
ABOUT PENTON
Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.
Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit http://www.penton.com or follow us on Twitter @PentonNow.
MEDIA CONTACT:
Joanna Siddiqui
Marketing Manager
Penton Meetings Group
212-204-4217
[email protected]
SOURCE Penton
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