Penton's WardsAuto Expands Brand To Focus On Core Audience Needs

Launches new website, unveils series of mobile responsive newsletters, rebrands product line-ups and more

Dec 07, 2015, 08:00 ET from Penton

SOUTHFIELD, Mich., Dec. 7, 2015 /PRNewswire/ -- Penton today announced that leading auto industry information provider, WardsAuto (, has expanded its brand to better serve the needs of its readers and marketing partners.

Logo -

Sue Boehlke, Vice President of Penton Ground Transportation said, "Following a year-long process of evaluating our products, reader surveys and customer discussions, we have taken bold steps to reassert our position in the market and ensure the automotive world sees WardsAuto as the go-to source on key topics." 

The site, named Best Website by the Jesse H. Neal Awards in 2015, displays a redesigned logo and presents the brand's award-winning content in new front-and-center sections that emphasize WardsAuto's core strengths: coverage of engines, interiors, technology and statistical analysis. WardsAuto also recognized that the vast volume of technology coverage, and the market engagement, warranted technology topics being brought to the forefront of the site with a new top-level section.

"WardsAuto's heritage is rooted in automotive data," Boehlke said.  "For decades, automotive professionals have seen WardsAuto as a top knowledge resource in the coverage of engines, interiors, technology and statistical analysis, thanks to widely embraced programs such as Wards 10 Best Engines and the WardsAuto Interiors Conference."   

WardsAuto will continue to share the latest content and events information through its newsletter series, which has also been completely redesigned to best meet reader needs, making the content more engaging on mobile devices.  Each of its many newsletter titles is now in a mobile-responsive format including WardsAuto Daily Edition, The Insider, Engine and Technology Update, Dealer Edition.

"For many years, WardsAuto has given automotive professionals the information they need to do their jobs," added Boehlke.  "We're already immersed in their daily work routines, helping them see how today's news will impact their companies tomorrow.  All the features takes this promise to them a step further by collecting and presenting our insights and industry coverage in new and helpful ways, and providing new forums for them to share information, meet peers and find solutions to challenges."

Subscription information for premium services, newsletters and more, as well as marketing solutions, can be found at

About WardsAuto

WardsAuto is a world-leading provider of automotive insights and analysis, having served the industry's information needs for more than 90 years. A Southfield, MI-based division of Penton, WardsAuto provides a forward-looking perspective on all aspects of the automotive business, from the tech center to the plant floor to the showroom.  Its services include the premium resource and suite of customizable data reporting tools, the WardsAuto Interiors and WardsAuto Outlook Conferences, and digital newsletters and magazines.  Subscribe to WardsAuto and attend its events by visiting Follow WardsAuto on Facebook and Twitter @WardsAuto.

About Penton

Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.

Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit or follow us on Twitter @PentonNow.


Chris Lamphear
Director of Marketing
Penton Automotive and Trucking
248 799 2658