People En Espanol Announces 'Festival 2010' Celebrating Hispanic Heritage Month in New York City on September 18

Ford is Event's Title Marketing Partner

Jun 21, 2010, 14:53 ET from PEOPLE en Espanol

NEW YORK, June 21 /PRNewswire/ -- People en Espanol, one of the nation's leading Hispanic brands, today announced the line up and sponsors for "Festival 2010," a celebration of Hispanic entertainment, culture and community.  Hosted at New York's Marriott Marquis Hotel in Times Square on Saturday, September 18, from 1-9pm, "Festival 2010" will help kick off Hispanic Heritage Month in New York City.  

Now in its 5th year and formerly known as "People en Espanol Fiesta," Festival 2010 is a free, open to the public event that will be held in the heart of Times Square.  The ballroom space at the Marriott Marquis Hotel will be transformed into a destination and expo site to celebrate entertainment, culture and community that defines today's Hispanics.  To celebrate culture, guests will be treated to live musical performances by some of today's hottest musical acts including Sergio Vargas, Jencarlos Canela and Kat De Luna.  Celebrity appearances at Festival 2010 will include telenovela star Jacqueline Bracamontes and journalist/TV host Maria Antonieta Collins. Connecting with visitors on a more personal level and within their communities, Festival 2010 will feature motivational coaches and experts in the fields of Lifestyle, Health, Careers and Money. Coaches for the program include Lifestyle expert Maria Marin, Health expert Dr. Aliza Lifshitz, Career coach Mariela Dabbah and Money expert Maria Ines Ferre.

As the title marketing partner, Ford will be bringing its "Tu Voz en Tu Vida" campaign to life for Festival consumers.  Last year Ford Motor Company launched, a new online women's destination. Tu Voz, which means "your voice," is a unique Spanish language resource that acts as a tool of empowerment for Hispanic women encouraging them to make real change for themselves and their families while living the life they deserve.

Verizon is the participating sponsor and will have integrated presence throughout this consumer event.

"People en Espanol knows entertainment—it is the core of our brand," said Lucia Ballas-Traynor, publisher of People en Espanol. "So with Festival, now in its 5th year, we are going to complement our must-have entertainment access with empowerment to really connect with today's Latina consumer on multi-levels. Lifestyle experts and coaches will provide tips to help simplify the lives of Latinas and their families, and connect with consumers on a more personal level.  We are bringing Festival to a new level where we can really address the unique needs of Latinas.  We want to be there to help her navigate her way."

"Leveraging an existing and proven initiative to a new platform allows us to maximize our dialogue with Latinas," said Dave Rodriguez, Ford Multicultural Marketing Communications Manager.  "Our partnership in Festival with People en Espanol takes the Tu Voz empowerment program to another level, bringing it to life in an exciting experiential environment. Coupled with Hispanic Heritage month, this is an important event in Ford's Hispanic marketing efforts."

For further information contact:

People en Espanol

Amy Galleazzi

Elvis Lizardo

About People en Espanol

PEOPLE en Espanol was launched in 1996 as a special issue, and today has become the top-selling Hispanic magazine in the United States.  Published 11 times a year, PEOPLE en Espanol's guaranteed circulation is 540,000 and reaches more than six million readers every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends, and compelling human-interest stories.  PEOPLE en Espanol delivers original editorial content that captures the values, contributions and impact of today's Hispanics in the U.S.  For daily news, photos, exclusive behind-the-scenes video and celebrity scoops, visit  

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