PeopleBrowsr Launches

New Social Search Platform Creates Real -Time Insights into Online Communities

Dec 02, 2010, 12:00 ET from PeopleBrowsr

PALO ALTO, Calif., Dec. 2, 2010 /PRNewswire/ -- PeopleBrowsr, the Social Search engine and analytics company, today releases, a product for online marketers, brand managers and social media experts to receive real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword.

"Google indexed the web, and can provide instant search results. After 20 man years of work on, we've indexed everything said on Twitter, and can search communities of interest in real-time," says Jodee Rich, CEO PeopleBrowsr.

" is about mining that one-percent of gold in a universe of social media information," says Jeffrey Hayzlett, former CMO of Kodak, author and marketing expert. "With, that gold is the priceless and relevant information marketers need."

Instant Demographic Analytics identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names and more. fires off 40 simultaneous searches for any topic and gives brand managers the ability to target specific demographic segments (i.e. women in the San Francisco area) with unprecedented granularity and ease.

Degrees of Separation

Similar to the way LinkedIn shows how people are connected through their professional network, shows how Twitter users are connected. This information is critical for brands who rely on the trust of their network when making connections.

Real-time trending and sentiment charts provides up-to-the-second charts depicting mentions count, sentiment for any keyword and how a keyword relates to a tweet going back 30 days.

Viral Analytics Integration

Any keyword search in can be instantly translated into a comprehensive analytics platform on the fly. Brand managers can visualize how popular messages moved through the network and identify influencers for their brand and market in real-time.

With communities growing around ideas or interests, rather than through social connections, engagement is emphasized on finding and generating content and putting it in context. As PeopleBrowsr's Brian Solis, explains, "Brands understand they need to engage customers often while cultivating communities, and they are constantly looking for ways to efficiently participate in relevant conversations." starts at $99/month per user.

About PeopleBrowsr

PeopleBrowsr is a global tech start-up founded in 2007 with offices in New York, San Francisco, Los Angeles, Sydney, Manila and London. PeopleBrowsr has full access to the Twitter Firehose, so not one conversation is overlooked. We are an intelligent data service provider to enterprise.


Jolene Loetscher


Brett Hovarth


SOURCE PeopleBrowsr