SAN FRANCISCO, Jan. 26, 2011 /PRNewswire/ -- This week PeopleBrowsr, the social analytics and engagement company, unveiled the Brand Champion Scorecard at the Digital Collective, for companies to display the number of mentions taking place in their most influential communities on Twitter. PeopleBrowsr has built a data mine with 1,000 days of conversations indexed for marketers to search instantly, find brand mentions and build interest-based communities in real-time.
Created with ReSearch.ly's game-changing conversation technology, which provides access to nearly three years of data, allowing extensive capabilities in real-time search with viral analytics and sentiment analysis to find target communities, the Brand Champion Scorecard gives insights never before available. It represents how customers and brand advocates are related to each other based on interests and key words used in their Twitter bio profiles and visualizes data from 1,000 days of conversations.
"We believe this is the next evolution to allow brands to harness the social web and collective intelligence it brings to improve awareness, understanding and outreach with consumers," said Jodee Rich, CEO of PeopleBrowsr. "The Brand Champion Scorecard bridges the divide between information and actionable information, giving brands a resource and knowledge unlike any other."
PeopleBrowsr provided custom-tailored Brand Champion Scorecards to leading digital media executives at this week's The Digital Collective in Los Angeles. Jeffrey Hayzlett, former CMO of Kodak, best selling author and marketing expert, introduced the Brand Champion Scorecards to attendees.
"Marketing leaders know the power of the right information and the Brand Champion Scorecard gives them the right information and insights," said Hayzlett. "With every Tweet made available to PeopleBrowsr, companies also gain a time frame no one else can provide for giving social media discussions context."
The Digital Collective hosted C-Level execs from top global brands and agencies. Here's an example of a Brand Champion Scorecard created for Pepsi: bit.ly/BrandChampion.
For more information about the Brand Champion Scorecard, ReSearch.ly's release of 1,000 days of data, and PeopleBrowsr's vision for the future of conversation technology, please visit www.peoplebrowsr.com.
PeopleBrowsr is a high-tech social analytics company passionate about marketing, providing data mining, analytics, brand engagement and campaign services to top global brands and Advertising/PR agencies. Founded in 2007, PeopleBrowsr is a global industry leader in the social media revolution, building advanced conversation technology to assemble the collective intelligence. Discover, lead and connect with PeopleBrowsr today at @PeopleBrowsr and http://www.PeopleBrowsr.com with more about us available on SlideShare.