Pepsi-Cola North America Beverages Reminds Bronx Residents They Can Lose The Calories, But Keep the Flavor With End of Summer Bronx Flavor LIVE Event

Bronx Flavor campaign calls on star studded line-up to help wrap its summer-long program of providing healthy choices and activities to the Bronx community

Sep 22, 2011, 08:00 ET from Pepsi-Cola North America Beverages

PURCHASE, N.Y., Sept. 22, 2011 /PRNewswire/ -- Pepsi-Cola North America Beverages' (PCNAB) Bronx Flavor campaign provided Bronx residents with a summer full of activities and events promoting movement and wellness, inspired by its zero calorie beverage line-up.

This Sunday, September 25, 2011, PCNAB will close the summer with the Bronx Flavor LIVE event at Barretto Point Park on Tiffany Street and Viele Avenue from noon-7:00 p.m. Hosted by Rosenberg and Cipha Sounds from Hot 97, all Bronx residents are invited to stop by and participate in flavor sessions, including:

  • Basketball
  • Handball
  • Dance aerobics
  • Beach volleyball

Additionally, music will be provided by DJ Lobo, DJ Enuff, DJ C-lo, DJ Kast One and DJ Spynf. Special live performances include:

  • Estelle
  • Corey Gunz
  • Kat De Luna
  • Fred da Godson
  • Ron Browz
  • Emilio Reyes

"Bronx Flavor was a wonderful way to bring together the Bronx community and raise awareness of the important of making healthy lifestyle decisions," said Javier Farfan, PepsiCo Cultural Branding Senior Director. "We thank our partners The Point, City Harvest, Hot 97 and the Bronx residents for making this a memorable summer in the Bronx."

Bronx Flavor launched earlier this summer with help from Bronx native, Swizz Beatz and kept the borough moving throughout the summer months with Flavor Sessions focused on dance aerobics, basketball and boxing. All events were sponsored by PCNAB's zero calorie beverages, SoBe Lifewater, Pepsi Max and Diet Sierra Mist.

The Flavor sessions not only offered expert advice and coaching from some of the most talented athletes from the Bronx, but were attended by more than 2,500 Bronx residents and provided over 7,000 zero calorie beverages to remind residents, they can lose the calories and keep their flavor, Bronx Flavor.

About PepsiCo

Pepsi-Cola Beverages North America is a division of PepsiCo. PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit

SOURCE Pepsi-Cola North America Beverages