PepsiCo And Feed The Children Bring Help And Hope To Dallas Children In Need

1,200 Families to receive Food and Essentials

May 07, 2013, 13:00 ET from Frito-Lay North America

DALLAS, May 7, 2013 /PRNewswire/ -- Today, Feed The Children, PepsiCo and Albertsons partnered with CitySquare to distribute three tractor-trailers full of food and essentials to help 1,200 Dallas area children and families in need.  Families received food and essentials at CitySquare Opportunity Center, 1610 S. Malcolm X Blvd. in Dallas.

PepsiCo is a longtime Feed The Children partner and today donated a variety of its products including Frito-Lay variety packs of chips and peanut butter crackers, Quaker Chewy bars, Life cereal, Propel water, Tropicana juice and Pepsi Max to families as part of the event. Albertsons also donated shelf-stable and fresh food items including canned vegetables, peanut butter and rice during the distribution. Feed The Children partner agency CitySquare pre-identified families receiving the donations. Each family also received a 25-pound box of food, a 10-pound box of personal care items and AVON products. The boxes are designed to help support a family of four for up to one week.

The distribution is part of Feed The Children's Americans Feeding Americans Caravan, which has helped more than 450,000 families across the country since it began in 2009.

More than one in three children living in Dallas (37.5 percent) is considered impoverished. In fact, the number of children living in poverty in Texas (1,751,189) could fill Cowboy Stadium more than 16 times.

"Many of the families we serve on the Americans Feeding Americans Caravan are making hard choices between paying bills and feeding their families," said Kevin Hagan, Feed The Children president and CEO. "With support from PepsiCo we are helping to ease the burden for families struggling in this economy."

About Feed The Children
Founded in 1979, Feed The Children's mission is to provide hope and resources for those without life's essentials. A BBB Wise Giving Alliance accredited charity, Feed The Children is one of the largest charities based in the U.S., providing more than 350,000 children around the world with a hot, nourishing meal every day. Here in the U.S., nearly 10 million people receive assistance each year from food and supplies distributed through over 1,200 local partner agencies. For more information, visit  

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit

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SOURCE Frito-Lay North America