PepsiCo and Feed The Children Bring Relief to Springfield Children and Families in Need

800 Families to Receive Food and Essentials

Aug 29, 2012, 10:00 ET from Frito-Lay North America

SPRINGFIELD, Mass., Aug. 29, 2012 /PRNewswire/ -- Today, Feed The Children, PepsiCo, Springfield Rescue Mission and Price Rite are bringing two semi tractor-trailers full of food and essentials to Springfield to help 800 families in need.The food and essentials will be distributed to families at the Evangelical Covenant Church in Springfield.

More than one in three children living in Springfield (40 percent) is considered impoverished. In fact, the number of impoverished children living in Massachusetts (200,817) could fill The MassMutual Center in Springfield more than 23 times.

PepsiCo is a longtime partner with Feed The Children and is sponsoring the distribution. PepsiCo and Price Rite are providing products to families at the event, including Frito-Lay snacks, Lipton tea, Quaker Oats and Quaker granola bars, packaged foods and fresh produce.

Feed The Children partner agency Springfield Rescue Mission has pre-identified families receiving the boxes. In addition to the products provided by PepsiCo and Price Rite, each family will receive a 25-pound box of food and a box of personal care items from Feed the Children. The boxes are designed to help a family of four for up to one week.

The distribution is part of Feed The Children's Americans Feeding Americans Caravan, which has helped more than 395,000 families across the country since it began in 2009.

"Our Americans Feeding Americans project continues to help those adversely affected by the economy," said Tony Sellars, spokesperson for Feed The Children. "With the help of PepsiCo, Springfield Rescue Mission and Price Rite, this distribution will provide relief for them at a crucial time."

Feed The Children
Since 1979, Feed The Children has consistently ranked as one of the largest international charities in the U.S., based on private, non-government support. Our mission is providing hope and resources for those without life's essentials. In FY 2011, Feed The Children distributed more than 104 million pounds of food and other essentials to children and their families in all 50 states and internationally. For more information, visit   

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit

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SOURCE Frito-Lay North America