PepsiCo Signs Deal with Gas Station TV to Drive Consumers at Point of Purchase

DETROIT, June 9 /PRNewswire/ -- Gas Station TV and PepsiCo today announced a multi-year, multi-brand agreement to promote Pepsi, AMP Energy drink, AMP Energy Juice, and Brisk to consumers at the gas pump. GSTV joins other outlets in PepsiCo's evolving media mix including NBCU, YouTube, Hulu and MTV Networks.

PepsiCo's strategy embodies an innovative approach at engaging consumers in the many passion points in their lives. With its unique and valuable television environment at point-of-purchase, GSTV helps the brand reach a customer right before making a purchase decision.

"GSTV is a great example of a partner who is playing a vital role in helping us connect with our consumers in meaningful ways when they are most receptive to our messages," said Seth Kaufmann, Director, Media Strategy & Investment, PepsiCo North America Beverages. "Our partnership with GSTV allows us to add value to the consumer experience, ultimately deepening our relationship with our consumers and driving our business as a result.  It's also an added bonus that they are closest to the moment of truth in a key strategic retail channel for us, ensuring our consumer connections translate into sales."  

Gas Station TV produced a spot exclusively for the Pepsi Refresh Project, the campaign to award more than $20 million to ideas that move the world forward, and customized the ad specifically for the gas venue. With collaboration from Pepsi's marketing team, GSTV scripted and designed the spot to match the look and feel of the Pepsi Refresh Project, and added the key "purchase" call-to-action.

"We are excited that PepsiCo sees value in our offering, which is a TV platform in an actionable environment near point-of-purchase," said David Leider, CEO of Gas Station TV. "With the definition of TV evolving, more effective options such as GSTV answer the inherent issues facing traditional at-home TV, such as DVR penetration and audience fragmentation. Our relationship with Pepsi is proof that our television platform is being included in clients' TV mix just like any traditional broadcast or cable network."

About Gas Station TV

Gas Station TV (GSTV) is the largest national away-from-home television network delivering a one-to-one consumer viewing experience. GSTV delivers entertaining and informative content with hyper-local targeting down to an individual station, motivating a mass audience just steps away from the convenience store. GSTV connects with captive consumers for four to five minutes during a natural pause point in their day when they cannot channel surf or skip past your message with a DVR. Programming includes exclusive news and entertainment segments from NBC, sports from ESPN, local weather from AccuWeather and original content. A proven tool for driving business for advertisers and increasing the revenue stream for gas retailers, GSTV broadcasts to over 100 U.S. DMAs at the nation's leading gas retailers. GSTV's audience would consistently rank among the top 10 most watched primetime TV shows weekly against highly desired 18-49 year olds based on actual transactions equaling real impressions. GSTV is the only digital TV network at the pump with Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall, providing media buyers confidence in GSTV commercial airtime purchases. Please visit http://www.gstv.com for more information, follow us on Twitter @GasStationTV, or find us on Facebook http://facebook.com/GasStationTV.  Gas Station TV is a Destination Media, Inc. company.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com.

SOURCE Gas Station TV