Performance Bicycle® introduces CHCB clothing line that combines functionality and modern style
CHCB clothing was developed to connect everyday cyclists to the towns where they work, live and ride
CHAPEL HILL, N.C., Feb. 17, 2015 /PRNewswire/ -- Performance Bicycle®, the #1 choice for people who love to ride, is proud to announce its new CHCB clothing line. Taking inspiration from the town of Chapel Hill (CH) where Performance Bicycle was founded in 1982, and its sister city of Carrboro (CB), CHCB is a line of clothing developed to ride the roads traveled most. Whether it's to the grocery store, commuting to work, riding with kids to school, getting ice cream on a summer day, or heading beyond city limits to do some touring, they're the clothes that connect cyclists to the towns and places where they live, work, and ride. Combining excellent cycling performance with contemporary, stylish design that looks and feels great on and off the bike, CHCB is a new kind of clothing that lets cyclists ride without limits. The CHCB clothing line is available in-store at more than 100 locations nationwide and online at PerformanceBike.com
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"We created CHCB because we wanted something that was comfortable, functional and looked good while riding, but was not cycling specific Lycra® when we're off the bike," said Performance Bicycle CEO David Pruitt. "CHCB is the perfect mix of style and functionality that allows cyclists to ride to work or their favorite lunch spot without feeling like they are out of place and need to change."
Ranging in price from $12.99 to $99.99, the new CHCB line features both men's and women's jerseys and shorts in a variety of sizes, as well as socks. Constructed for a comfortable riding experience, the new and innovative CHCB line combines all of the functions of cycling clothing with contemporary style and useful additions that allow it to seamlessly transition to a great experience off the bike, too.
Blended merino fabric in the jerseys helps to wick away sweat and regulate body temperature, is naturally odor resistant and feels great against the skin. All of the jerseys in the CHCB line feature a back pocket with reflective tab, for easy storage of essentials like a phone or wallet. The stowable reflective tab also enhances low-light visibility.
The CHCB shorts feature a relaxed fit with a comfortable four-way stretch that looks great and is designed to be worn alone, or with a pair of traditional Lycra® shorts underneath. CHCB shorts feature two front pockets with plenty of room for storage options. Reflective accents help keep riders safe and visible.
A full list of CHCB clothing is available at performancebike.com/CHCB
Where to Find Performance Bicycle
Performance offers three great ways to shop: in store, by phone and online at PerformanceBike.com. Cyclists can also follow Performance Bicycle on Twitter, Facebook and YouTube at www.twitter.com/performancebike, www.facebook.com/performancebike and www.youtube.com/performancebike.
About Performance Bicycle®
Performance Bicycle® is the No. 1 specialty bicycle retailer in the U.S. and is a wholly owned subsidiary of Performance Inc. Performance provides an omni-channel cycling experience that spans more than 100 stores nationwide, and www.PerformanceBike.com, catering to both the avid cycling enthusiast and the recreational rider. Performance Inc. is majority owned by North Castle Partners of Greenwich, Conn. For more information about Performance Bicycle, please visit www.PerformanceBike.com
Contact:
Matt Kovacs / Nick Valente
BLAZE PR
310-395-5050
[email protected] / [email protected]
SOURCE Performance Bicycle
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