Permitting Paves the Way for an Unforgettable NFL Super Bowl Experience

Building Permits Play a Vital Role in Transforming Cities for the Biggest Sporting Event of the Year

HOUSTON, Feb. 7, 2025 /PRNewswire/ -- As the countdown to Super Bowl 59 moves forward, behind the scenes, a crucial yet often overlooked process is ensuring the city is ready to welcome hundreds of thousands of football fans and global visitors—building permitting. From high-tech fan experiences to NFL hospitality zones and restaurant expansions, permits serve as the foundation for transforming New Orleans into the ultimate destination for raving NFL fans and economic growth.

With deep expertise in major sporting event permitting—including securing critical permits for Super Bowl 51 in Houston—PermitUsNow, an industry recognized building permitting firm, is shining a spotlight on how permitting is shaping Super Bowl 59's entertainment and infrastructure.

Permitting: The MVP of Super Bowl 59's Fan Experience

While fans have been gearing up all week for game day excitement, permit expediters have been working for months—sometimes years—to ensure key elements of the Super Bowl entertainment experience are fully approved, compliant, and ready to operate.

Super Bowl VIP suite remodels, NFL-sponsored fan zones, and massive pop-up venues require extensive planning and approvals, from electrical and structural permits to safety and compliance reviews. PermitUsNow played a pivotal role in Super Bowl 51 by securing permits for:

• Multiple 15-ft Super Bowl countdown clocks strategically placed across Houston—installed a year in advance to build excitement.
• NFL Experience and Fox News NFL Zone at Discovery Green, requiring complex fiber, electrical, and staging permits.
• Eight new restaurants at and near the George R. Brown Convention Center, including Pappadeaux Seafood Kitchen, The Rustic, Bud's Pitmaster BBQ, and McAlister's Deli—permitted within 30 days and launched in time for the Super Bowl rush.

These permitting efforts helped Houston accommodate record-breaking crowds, boost the local economy, and create unforgettable moments for fans.

Super Bowl 59: A Boon for New Orleans' Economy

Historically, host cities experience a surge in tourism, job creation, and local business growth leading up to the Super Bowl. According to reports, Super Bowl 58 in Las Vegas generated over $600 million in economic impact, and New Orleans is most likely on track to meet its economic target.

"Every Super Bowl host city wants to deliver a first-class experience for fans while maximizing economic benefits. Permitting is what allows these large-scale activations to happen—without it, timelines get delayed, venues don't open, and cities miss out on revenue," said Helen Callier, Founder and CEO of PermitUsNow.

With extensive experience in fast-tracking Super Bowl-related permits, PermitUsNow is ready to assist cities, developers, and businesses in making future Super Bowls, World Cups and FIFA's even bigger and better. From securing permits for fan engagement structures and media zones to expediting approvals for hospitality and entertainment venues, PermitUsNow ensures that projects stay on time and are fully permitted.

Ready to Get in the Game?

For businesses, developers, and contractors looking to navigate Super Bowl-scale permitting, now is the time to get started. To learn more about how PermitUsNow can assist with major event permitting, visit permitusnow.com or call 1.844.PERMIT.4

About PermitUsNow

PermitUsNow is a dynamic firm that is transforming the state of building permitting nationwide.  PermitUsNow helps architects, contractors, and project owners to do what they love to do best and that is helping them to fulfill their customers' goals.  PermitUsNow staff are permitting process and code experts who have worked with more than 700 jurisdictions in Texas and in other cities in North America. PermitUsNow staff write and contribute articles for industry publications and have published a Building Permitting Daily Tracking Log Book to assist Contractors in managing their permits.

Companies such BRIZO, H-E-B, United Airlines, CVS, ATKINS, and Burns and McDonnell have saved time and money during the pre-construction phase of their projects with support from PermitUsNow. Because of these operational efficiencies, these PermitUsNow clients were able to open new locations, connect with more customers, and achieve profitability sooner. 

For more information about Callier and PermitUsNow, please visit permitusnow.com

Media Contact:
Len Cal
281-312-9981
[email protected] 

SOURCE PermitUsNow