HOLLYWOOD, Fla., Feb. 10, 2011 /PRNewswire/ -- Perry Ellis is coming to South Florida with a new store opening in the Seminole Hard Rock Hotel and Casino in Hollywood.
The store marks the latest retail expansion of the marquee men's fashion brand, which is best known for American contemporary style. The 2,000-square foot unit will house Perry Ellis' full line of branded and licensed product.
"We are extremely excited about our opportunity to bring the Perry Ellis brand and lifestyle to the Seminole Hard Rock Hotel & Casino," said Gary Rubin, president of Perry Ellis Retail. "This store affords us the ability to showcase all the great categories of business and fashion styling that the Perry Ellis brand represents."
The store opened on Thursday, February 10 at 11 AM with a grand opening event and guitar smashing ceremony, fitting of its new home at the Hard Rock. As part of the celebration, shoppers will be toasted with special deals, giveaways and one lucky guest will win $500 shopping spree.
The location will carry the full line of Perry Ellis products including suits, dress shirts, collection sportswear and accessories in addition to the complete range of classic fit and new city fit products.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands including Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Cubavera®, Munsingwear®, Savane®, Original Penguin®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co. ®, Gotcha®, Girl Star® and MCD®. The Company enhances its roster of brands by licensing trademarks from third parties including Dockers® for outerwear, Nike® and JAG® for swimwear, and PING® and PGA TOUR® for golf apparel. Additional information on the Company is available at http://www.pery.com.
SOURCE Perry Ellis