Perry's Ice Cream to be Featured on NBC's 'The Apprentice' (September 23, 10-11 p.m. EDT)

BUFFALO, N.Y., Sept. 20 /PRNewswire/ -- This Thursday night, western New York-based ice cream manufacturer, Perry's Ice Cream will partner with NBC's "The Apprentice" as part of a sales task for the cast who are all competing for a grand prize position with The Trump Organization.

"Perry's Ice Cream has long been a regional favorite and we are very excited to have the opportunity to partner with 'The Apprentice' this season to support their effort to make dreams come true for the contestants who have all been affected by the recent economic crisis," said Diane Austin, vice president of marketing and new business development. "Perry's is proud to support our region's economy by employing over 300 employees, purchasing over 98% of our milk from within 50 miles of our plant and making it a priority to work with local vendors. These efforts continue to create opportunities for our economy."

The new season of "The Apprentice" promises to be an engaging and fresh look at the changing face of corporate America. It will showcase what has turned out to be an incredible cast of candidates, all vying to become "The Apprentice" and all deserving of a fresh start to their careers. Times have changed since "The Apprentice" first premiered in 2004. Instead of the high-flying rewards enjoyed by winning teams in previous seasons, Trump has re-directed the focus to more meaningful rewards aimed at improving the lives of the candidates. As a result, winning Project Managers will be rewarded with one-on-one meetings with some of America's best-known business leaders and CEOs.

The Perry's episode will air on NBC, Thursday, September 23 at 10:00 p.m. (EDT).

About "The Apprentice"

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett and Donald Trump are executive producers. Donald Trump will give the opportunity of a lifetime to 16 new candidates ranging in age -- all of whom have been hit hard by the current economic downturn. These will include talented and bright prospects who have lost their jobs with no hope in sight as well as recent college graduates who currently have few if any prospects. Joining Trump will be boardroom advisers Donald Trump Jr., Ivanka Trump and George Ross. Also included among the advisers will be a more focused group of business guest executives in the revolving chair -- both relevant to the tasks at hand and to the corporate employment environment.

About Perry's Ice Cream

Perry's Ice Cream, founded in 1918 by H. Morton Perry and headquartered in Western New York, is a family-owned and operated fourth generation ice cream manufacturer with frozen distribution services. Since its humble beginning, when hand cranks and horse-drawn delivery wagons were used, Perry's has maintained one of the most modern, state-of-the-art production facilities in the country to produce over 13 million gallons per year of great tasting ice cream, one batch at a time. With over 285 employees, Perry's sells and distributes to New York, Western Pennsylvania, New England and Northeast Ohio. For additional information about Perry's Ice Cream, visit www.PerrysIceCream.com.

SOURCE Perry's Ice Cream