Perspire Sauna Studio Grows DFW Footprint with Three-Unit Deal

Nation's Leading Infrared and Red-Light Sauna Franchise to Debut in McKinney, Frisco, and Prosper

MCKINNEY, Texas, March 20, 2025 /PRNewswire/ -- Perspire Sauna Studio, the country's largest full-spectrum infrared (IR) and red-light (RL) sauna therapy franchise, is excited to announce its continued expansion in the greater Dallas-Fort Worth area with a three-unit franchise agreement. This development will introduce new studios to McKinney, Frisco, and Prosper, with the first location in McKinney set to open in Fall 2025.

This latest deal is spearheaded by husband-and-wife team David and Tania Ohrn, whose shared passion for health, wellness, and entrepreneurship drives their commitment to bringing innovative wellness solutions to their community. Tania, a longtime advocate for infrared sauna therapy, was inspired to join the brand after experiencing its transformative benefits firsthand. Additionally, the couple was impressed by Perspire's efficient business model, straightforward pricing, and broad appeal to both men and women. David quickly saw value in combining the infrared sauna with built-in red-light therapy – a key differentiator in the market – along with the brand's unique SNØ Shower feature, which he found particularly compelling as it aligns with his strong belief in the benefits of contrast therapy.

"Perspire stood out to us as a brand that seamlessly combines cutting-edge technology with a clear focus on wellness," said Tania. "Together, we see this venture as more than just a business – it's an opportunity to make health and wellness more accessible to our community in an inviting and effective way."

There are a variety of benefits that members of Perspire Sauna Studio experience with regular infrared sauna and red-light therapy use:

• Preventative wellness
• Improved physical recovery
• Boosted immune system responsiveness
• Rejuvenated and clearer skin
• Improved sleep

Perspire Sauna Studio has taken an active role in advancing the research behind the modality's full range of health capabilities, which has proven a significant selling point for those looking to get involved with an impactful brand that's making holistic health more widely accepted, accessible, and comprehensive than ever.

"Texas has proven to be a thriving market for Perspire, and we're thrilled to welcome Tania and David to our growing franchise system," said Perspire Sauna Studio Founder and CEO Lee Braun. "Their passion for wellness and strong connections to the local community make them the perfect partners to bring preventative wellness to more neighborhoods across the greater DFW metro."

Perspire Sauna Studio is currently seeking single-unit and multi-unit franchisees interested in diversifying their portfolios. To learn more about the brand's franchising opportunities, visit https://www.perspiresaunastudio.com/franchise/. 

About Perspire Sauna Studio

Perspire Sauna Studio is the fastest-growing infrared sauna and red-light therapy franchise in the U.S. The science-based, technology-driven wellness company provides guests a modern-day experience to a centuries-old practice through elevated infrared (IR) sauna and red-light therapy (RLT). The brand was established in 2010 by Founder & CEO Lee Braun, to expand into major markets throughout the U.S. and further instill its vision of making the infrared sauna experience accessible to all. The company has awarded over 200 franchise licenses, with more than 75 open studios around the U.S.

Media Contact: Regan Lee, Fishman Public Relations, [email protected] or 630-842-0414 

SOURCE Perspire Sauna Studio