Former Coca-Cola Social Business Strategist Brings Digital Marketing Expertise to Leading Social Media Role
ATLANTA, Oct. 23, 2012 /PRNewswire-USNewswire/ -- Social@Ogilvy, a recently launched Ogilvy & Mather practice connecting the agency's social media experts globally to deliver solutions across all areas of business, has appointed Peter Fasano as senior vice president and head of Social@Ogilvy Atlanta. Reporting to Ogilvy Public Relations (Ogilvy PR) Atlanta Managing Director Mickey Nall, Fasano leads a growing team dedicated to developing and implementing cutting-edge social business strategies and solutions for clients.
A digital marketing leader with over 15 years of experience working across agencies and Fortune 500 corporations, Fasano has crafted and executed social media marketing, product development and team-integrated solutions for some of the world's most well known consumer, corporate, government and media brands. Most recently, he managed numerous consulting teams at Dachis Group, serving as Client Partner and Senior Social Media Strategist for Target, Fidelity Investments, Allstate Corp. and DeVry University.
"With more and more clients seeking socially integrated solutions, Fasano's digital marketing and social business background with some of the world's most valued consumer brands along with his proven leadership experience make him the perfect choice to lead our expanding Social@Ogilvy Atlanta team and meet our clients' needs with fresh and innovative strategic campaigns," said Mickey Nall, MD, Ogilvy PR/Atlanta.
Previously, Fasano served as Social Media Marketing Manager for The Coca-Cola Company, where he co-created and launched the global social media practice. He was responsible for co-creating Coca-Cola's consumer engagement and social media response strategy as well as establishing the brand's global social presence on key social media channels including Facebook, Twitter and YouTube. Fasano also managed Coca-Cola's social campaigns for national and global sporting events including the 2010 Super Bowl XLIV, 2008 Vancouver Winter Olympics and 2010 FIFA World Cup South Africa.
"Joining Social@Ogilvy provides me the opportunity to apply my social media experience across all marketing disciplines, providing exciting new opportunities to leverage social to create integrated solutions that drive business value. I'm excited to lead a team of social strategists around the corner to what's next in digital technologies in order to provide forward-thinking, innovative programs to some of the nation's and world's largest brands," said Fasano.
Prior to joining Coca-Cola, Fasano held various positions in social strategy and business development at search engine marketing (SEM) firms iCrossing and Reprise Media and web design firms ArtHouse and Armchair Media. At Reprise, he oversaw the search marketing strategy for Microsoft.
Fasano is an active thought leader and social technology advisor, having presented at AdTech SF, YPulse Youth Mashup, ExactTarget Connections and The 140 Characters Conference. In the startup community, he has consulted several innovative companies including BlogHer and SlideShare. Professionally, he is a founding member of the Social Media Club and engages with the Atlanta Interactive Marketing Association (AIMA) and National Society for Hispanic MBAs.
Fasano holds a bachelor's degree in Kinesiology from California State University at Long Beach.
Social@Ogilvy is the largest social media marketing communications network in the world. Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions – Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact. For more information, visit social.ogilvy.com and connect with us at www.facebook.com/socialogilvy, www.twitter.com/socialogilvy, www.slideshare.net/socialogilvy.
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
SOURCE Ogilvy Public Relations