PHILADELPHIA Celebrates National Cheesecake Day With Trendy Takes On Classic Desserts

GLENVIEW, Ill., July 29, 2013 /PRNewswire/ -- A day devoted to cheesecake is right around the corner! To celebrate National Cheesecake Day on July 30^th, America's favorite cream cheese, PHILADELPHIA, is sharing four updated versions of the classic dessert recipes reflecting top trends over the decades.

PHILADELPHIA has been making delicious and inspiring cheesecakes for more than 140 years. The favorite American brand recently looked at how taste preferences have evolved throughout the years and developed new recipes to reflect dessert-lovers' ever-changing taste buds. These modernized favorites include Boston Cream, Bananas Foster, Chocolate Peanut Butter and Mojito cheesecakes, which can be found exclusively on the PHILADELPHIA Facebook page.

"Seasonal ingredients, unique flavor combinations and fun forms such as mini-cheesecakes are a few of the biggest dessert trends now," says Chef Carrie Conway from the PHILADELPHIA kitchens. "We developed these new recipes for National Cheesecake Day to capture some of today's trends in a way that anyone can create and enjoy with family and friends."

PHILADELPHIA celebrates dessert trends of past decades by creating the following modern, unforgettable cheesecakes:

• 1950's - It's easy as pie! Love both cake and pie? The new Boston Cream Cheesecake – an updated version of the 1950's dessert favorite – combines golden sponge cake, rich creamy filling and a decadent chocolate topping. This is one delicious pie with the PHILADELPHIA seal of approval in cheesecake form.
• 1970's/80's – Reinventing the PBJ:  The popular peanut butter and jelly cheesecake from the 1970's and 1980's has been reimagined in the new instantly recognizable Peanut Butter and Chocolate Cheesecake. For a savory spin on this favorite flavor combination, try topping with a sprinkle of salted peanuts.
• 1990's – Sometimes You Feel Like a Nut: The banana nut cheesecake, a popular dessert in the 1990's, has been modernized in the new Bananas Foster Cheesecake, which calls for a combination of bananas, brown sugar, cinnamon and rum. Most commonly used in ice cream and crepe desserts, the updated PHILADELPHIA recipe changes things up by incorporating it into a cheesecake with a luscious warm topping.
• Today's Trend - Cheers to this! Celebrating unique, modern flavors, enjoy the refreshing taste of summer in a light and creamy dessert with The Mojito Cheesecake. Lime, mint and rum meld perfectly together with PHILADELPHIA cream cheese for a fresh and delightful treat that's sure to surprise at your summer backyard party.

Find photos of throwback recipes along with their modern equivalents at Facebook.com/LoveMyPhilly. To learn more about PHILADELPHIA products and get recipes, visit www.creamcheese.com.

ABOUT PHILADELPHIA CREAM CHEESE
PHILADELPHIA Cream Cheese, a Kraft Foods Group brand, is America's number one cream cheese. Originally created 140 years ago in New York by dairyman William Lawrence, the brand was named PHILADELPHIA as the city at the time was synonymous with high quality, as was the product. To ensure the quality and delicious taste of its product, PHILADELPHIA always operates with high standards. PHILADELPHIA has 15 flavors of cream cheese products across its original, regular and regular whipped varieties, including 4 reduced fat varieties. The PHILADELPHIA brand has also launched PHILADELPHIA Snack Delights, PHILADELPHIA Cooking Creme and Touch of PHILADELPHIA Shredded Cheese, and also hosts an interactive online community RealWomenofPhiladelphia.com where women from across the country join to swap recipes and entertaining tips. For more information, visit www.creamcheese.com or Facebook.com/LoveMyPhilly.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables.  Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

SOURCE PHILADELPHIA Cream Cheese