PHILADELPHIA Cream Cheese Spreads The Goodness With More Fruits And Vegetables In Its Leading Flavors

NORTHFIELD, Ill., April 2, 2014 /PRNewswire/ -- Today, there are even more reasons to love breakfast. Fans of PHILADELPHIA Cream Cheese will now find its most popular spreads with even more fruits and vegetables than before. Knowing American families are paying closer attention to what they eat and increasingly seeking out more recognizable ingredients, the country's best-selling cream cheese brand has added more of the real fruits and vegetables PHILADELPHIA fans love to its leading sweet and savory spreads, which contain no artificial flavors. Each of these flavors was renovated to best showcase its real ingredients, mixed with luscious PHILADELPHIA Cream Cheese Spread.

For more than 140 years, PHILADELPHIA has been making its products with fresh local milk and real wholesome cream to provide consumers with the high-quality cream cheese they know and love. Now, its most popular cream cheese spreads including Strawberry, Garden Vegetable, Blueberry and Chive & Onion feature even more fruit, such as whole, juicy blueberries, vine-ripened strawberries, and more crisp vegetables, such as diced carrots, red peppers and onions.

"It's an exciting time in our history as we're giving our fans yet another great reason to choose PHILADELPHIA every time they reach for a bagel: more fruits and vegetables," said Chris Urban, Senior Brand Manager for PHILADELPHIA Cream Cheese. "And of course we're also proud that 22 of our leading cream cheese spreads have no artificial flavors."

In addition to the product enhancements, all PHILADELPHIA Cream Cheese Spread packages now have a brand new look and stackable shape that prevents the product from shifting on store shelves, making it easier for consumers to find their favorite varieties without having to turn the labels around.

Found in the refrigerated section, the new spreads will be available nationwide beginning in April 2014 at a suggested retail price of $2.79 for each 8-ounce container. Learn more about the full line of PHILADELPHIA products at www.creamcheese.com or Facebook.com/LoveMyPhilly.

ABOUT PHILADELPHIA CREAM CHEESE

PHILADELPHIA, a Kraft Foods Group brand, is America's number-one selling cream cheese. Originally created 140 years ago in New York by dairyman William Lawrence, the brand was named PHILADELPHIA as the city at the time was synonymous with high quality, as was the product. To ensure the quality and delicious taste of its product, PHILADELPHIA always operates with high standards. PHILADELPHIA has a variety of flavors and forms of cream cheese. The PHILADELPHIA brand has also launched TOUCH OF PHILADELPHIA Shredded Cheese, and also hosts an interactive online community RealWomenofPhiladelphia.com where women from across the country join to swap recipes and entertaining tips. For more information, visit www.creamcheese.com or Facebook.com/LoveMyPhilly.

ABOUT KRAFT FOODS GROUP

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  The company's iconic brands include Kraft, Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.  Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices.  For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

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