PHITEX + MICECONnect 2025 Generates more than PHP 1B in Sales Leads; Strengthens Global Partnerships in Philippine Tourism

MANILA, Philippines, Sept. 25, 2025 /PRNewswire/ -- The Philippine Travel Exchange (PHITEX) and MICECONnect 2025, the country's premier government-organized travel trade and Meetings, Incentives, Conferences, and Exhibitions (MICE) platforms, successfully concluded on September 10, 2025 at Conrad Manila with more than PHP 1 billion in confirmed sales leads, surpassing its projected target of PHP 596.2 million.

Led by the Tourism Promotions Board (TPB) Philippines, PHITEX + MICECONnect 2025 gathered 147 Philippine sellers and 114 foreign buyers from key international markets and MICE / business events sectors, affirming the Philippines' strong position as a leading destination for travel and world-class events.

Launched under the unified theme "Tourism Transformed: Cultivating Connections, Driving Sustainability," PHITEX + MICECONnect underscored the power of partnerships in advancing responsible tourism and industry growth. This year's event featured three days of Travel Exchange (TRAVEX) business-to-business (B2B) sessions among Philippine sellers and global buyers, complemented by networking events within both programs.

"PHITEX + MICECONnect 2025 showcased the best of the Philippines to a global audience while forging connections that translate into real opportunities for our local stakeholders," said TPB Chief Operating Officer Maria Margarita Montemayor Nograles. "This event reaffirms our commitment to collaboration, sustainability, and inclusivity, ensuring that tourism growth uplifts communities across the nation and contributes to the country's economic and cultural strength."

Throughout both programs, delegates engaged in over 3,000 B2B meetings. The country's top inbound tourism markets were also well-represented: Australia, Canada, China, France, Germany, Hong Kong, Italy, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, Spain, South Korea, Taiwan, Thailand, the United Kingdom, the United States of America, and Vietnam.

In line with its commitment to smart and sustainable tourism, the event incorporated digital registration through a unified booking management system. The streamlined system allowed delegates to schedule business engagement appointments, access the full event program, and cultivate connections with real-time interactions through social media.

Following the B2B event at Conrad Manila, PHITEX delegates embarked on post-event familiarization tours in Cagayan de Oro, Bukidnon, Puerto Princesa in Palawan, Boracay, and the Municipality of Malay. Meanwhile, MICECONnect delegates traveled to Cebu-Bohol, Davao, and Clark from September 11 to 15. These tours not only highlighted the Philippines' readiness to host international gatherings but also provided participants with immersive experiences rooted in cultural preservation, local engagement, and environmental awareness.

"Philippines is very MICE-ready," said Mr. Harry Foo, a PHITEX buyer from EVO Communications in Singapore. "It has the facilities and amenities, and all these are ready for various MICE groups coming from different countries to have their corporate meetings and incentive travel here."

Additionally, Mr. Terence Cardoz, a PHITEX buyer from Divine Holiday Management in India recalled a fruitful meeting between Philippine President Ferdinand "Bongbong" Marcos Jr. and Indian Prime Minister Narendra Modi during the former's visit to India. Cardoz said, "They're very keen to bring Bollywood films to the Philippines. So, I came here to meet hoteliers and ground handlers who could help me bring big Bollywood film shoots to the PH."

The success of PHITEX + MICECONnect 2025 asserts the Philippines' growing stature in the global tourism and MICE/ business events landscape. By blending smart and sustainable tourism with meaningful international partnerships, the event continues to drive momentum for the country's long-term tourism development and competitiveness on the world stage.

PHITEX + MICECONnect 2025 was proudly supported by industry leaders and partners, including Philippine Airlines, Cebu Pacific Air, Destileria Limtuaco & Co. Inc, Converge ICT Solutions, and the Bases Conversion and Development Authority (BCDA).

ABOUT TPB

The Tourism Promotions Board (TPB) Philippines aims to market and promote the Philippines domestically and internationally as a world-class tourism and MICE destination. As an attached agency of the Philippine Department of Tourism, TPB develops strategic partnerships with private and public stakeholders to deliver unique high-value experiences for visitors, significantly contributing to increased arrivals, receipts, and investments in the country. For more information, please visit www.tpb.gov.ph.

SOURCE Tourism Promotions Board (TPB) Philippines