Phoenicia Sport and Entertainment (Phoenicia) CEO Chris Lencheski, & IndyCar Driver Oriol Servia, to Represent Auto Racing and Address First-Ever Hispanic Sports Summit Wednesday in New York

Lencheski Among Handful of Industry Professionals to Speak on the Growing Hispanic Market and the Opportunities to Build Brand, During Day-Long Event at New York University

Oct 27, 2010, 11:00 ET from Phoenicia Sports and Entertainment

NEW YORK, Oct. 27 /PRNewswire/ -- Phoenicia Sport and Entertainment, the marketing services and communications firm headed by industry veteran and former SKI & Company CEO Chris Lencheski, will be among a key core of senior sports and entertainment executives participating in the first-ever Hispanic Sports Summit Wednesday at New York University.  Lencheski will be joined on his panel by IndyCar driver and former member of Newman/Haas Racing Oriol Servia.

"The Hispanic sports and entertainment market space is growing exponentially year-over-year and most sports properties have yet to properly embrace the demo with 360 degree ROI solutions," Lencheski said. "Our approaches with properties in racing, soccer and the Olympics have shown ways to effectively embrace the marketplace, and we are looking forward to the discussion on how those practices can grow, especially in racing and with our client eight time IndyCar World Champion Newman/Haas Racing.  It is a privilege to be involved and we are very honored to have been asked to participate in this first ever event."

Lencheski and Servia, a native of Spain, who has been driving professionally since 1992 and had seven top ten finishes in 2008, will represent auto racing on a panel about Sports Properties and Leagues, moderated by Robert Flores, ESPN SportsCenter Co-Host. The panel will discuss how properties leverage their sport to reach the Hispanic segment. The audience will gain a greater understanding of the strategic planning of pillar programs developed and will touch upon their own outlook of advantages/disadvantages when it comes to leveraging the Hispanic segment. The panel will also include representatives from the NFL, the USTA, the NBA and the New York Yankees.

This is the first is a series of brand marketing presentations Phoenicia will be making in the coming weeks.  In addition to the Wednesday event in New York, Phoenicia will be present at the Canadian Sports Management and Trade Show, sponsored by Sports Management Worldwide, in Toronto, Ontario on November 6-7, the FSA Sports Media and Technology Summit in New York November 16-17, and the Ivy Sports Symposium on November 19 in Princeton, New Jersey.

About Phoenicia Sports and Entertainment  

Based in New York City with offices in Bethlehem, PA and London, UK; PhoeniciaSport&Entertainment™ (PSE) is a specialized sports and entertainment management, brand-strategist, activation-marketing and content company operating as four distinct companies under one umbrella: Phoenicia Consulting™, PhoeniciaActivation™, PhoeniciaSocial™ and PhoeniciaFinance™. PhoeniciaSport&Entertainment™ senior management offers global expertise with well-documented successes in sport at significant senior levels with experience in the Olympics, Formula 1, IZOD INDYCAR, Le Mans, MLB, Sport/Entertainment Licensing, NHL, Susan G. Komen and the NFL. With Brandweek award-winning experience in sales promotion and activation and case studies from Coca-Cola to NASCAR displaying our continued success for our client portfolio, PSE is proud to support multiple charities and philanthropic endeavors.

SOURCE Phoenicia Sports and Entertainment