Phoenicia Sports and Entertainment (Phoenicia) Signs Multi-Year Partnership Deal With Ivy Sports Symposium

New York, London and Pennsylvania Firm headed by industry veteran Chris Lencheski to assist one of the industry's most unique one day event in expanding its footprint and platforms

Oct 13, 2010, 22:53 ET from Phoenicia Sports and Entertainment

NEW YORK, Oct. 13 /PRNewswire/ -- Phoenicia Sports and Entertainment, the recently launched marketing services and communications firm headed by industry veteran and former SKI & Company CEO Chris Lencheski, today announced a multi-year partnership with the Ivy Sports Symposium to help the five-year-old event continue to grow its footprint and platforms. Held every year late in the fourth quarter of the calendar, the one day event (formerly known as the Princeton Sports Symposium) is one of the most unique on the sports business calendar, one that brings together senior leadership from around the world and some of the rising and emerging sports and platforms, on an Ivy League campus with an audience of young professionals, students and industry veterans. Founded and run by Princeton graduate Chris Chaney, the 2010 Ivy Sports Symposium will take place on Friday, November 19 at the Friend Center at Princeton University in Princeton, New Jersey from 9:00am-7:00pm.

"We are excited to work with Chris Chaney and his team to help increase the visibility and the assets of what has already become one of the most unique and diverse one day sports events anywhere," Lencheski said. "The depth of speakers and topics, combined with the support of arguably the most prestigious group of Universities in the world, will make this event the one that is a must attend every year, whether you are a student entering the field or a veteran sharpening best practices and looking to reconnect with colleagues."

"It is a pleasure to be able to work with Chris Lencheski and Phoenicia to find ways to continue to grow and expand the Symposium in the future," Chaney said. "His experience in sales and marketing will help enhance our growing reputation as a premier event for industry executives of all ages and backgrounds at a time when many young people are entering the field looking for new opportunities, and the industry's leaders are looking for new ways to grow business. We offer an eclectic mix to both in a very special and intimate setting, and hope to continue to maximize our position with Phoenicia's support and assistance."  

This year's lineup is the most diverse in the event's five year history, and will include among others:

  • Lisa Baird, Chief Marketing Officer, United States Olympic Committee
  • Randy Bernard, Chief Executive Officer, Indy Racing League LLC
  • Gary Bettman, Commissioner, National Hockey League
  • Bob Bowman (Harvard '77, Penn MBA '79), President & Chief Executive Officer, Major League Baseball Advanced Media
  • Phil de Picciotto (Penn JD '81), President, Athletes and Personalities, Octagon
  • David Falk, Founder & Chief Executive Officer, Falk Associates Management Enterprises  
  • Wyc Grousbeck (Princeton '83), Managing Partner & Governor, Boston Celtics
  • Michael Levine (Cornell '93), Co-Head, CAA Sports
  • Peter Moore, President, EA SPORTS
  • Dr. Harvey Schiller, CEO Global Options Group, former Commissioner, Southeastern Conference, Exec. Dir, USOC, and Chairman/CEO of YankeeNets
  • Mark Waller, Chief Marketing Officer, National Football League

As in past years, the 2010 Symposium will host a morning roundtable followed by an afternoon of short panel sessions on topics ranging from brand sponsorship, digital strategy, college athletics, agency business, sales, marketing and athlete representations.

The panels will also be moderated by a diverse group of media members and other industry professionals, including Terry Lefton of the Sports Business Journal, Tom VanRiper, sports business writer for Forbes, and Jason McIntyre, editor of The Big Lead among others.

There will be a series of additional announcements with regard to the Symposium in the coming weeks.

About Phoenicia Sports and Entertainment  

Based in New York City with offices in Bethlehem, PA and London, UK; PhoeniciaSport&Entertainment™ (PSE) is a specialized sports and entertainment management, brand-strategist, activation-marketing and content company operating as four distinct companies under one umbrella: Phoenicia Consulting™, PhoeniciaActivation™, PhoeniciaSocial™ and PhoeniciaFinance™. PhoeniciaSport&Entertainment™ senior management offers global expertise with well-documented successes in sport at significant senior levels with experience in the Olympics, Formula 1, IZOD INDYCAR, Le Mans, MLB, Sport/Entertainment Licensing, NHL, Susan G. Komen and the NFL. With Brandweek award-winning experience in sales promotion and activation and case studies from Coca-Cola to NASCAR displaying our continued success for our client portfolio, PSE is proud to support multiple charities and philanthropic endeavors.

SOURCE Phoenicia Sports and Entertainment