Phoenix Raceway Signs ISM Connect as Naming Rights Partner

ISM's 360° Connect network will provide the modernized venue with advanced, robust technology and data capabilities to create meaningful connections between fans, partners and the venue itself. This will be done through the use of digital display screens, interactive experiences, social media integrations and a mobile app that will give fans access to unique content, in-seat ordering, and more. 

"We're focused on building a world-class facility and the partnership with ISM will further enhance our technology capabilities and create opportunities to better engage with fans," said Phoenix Raceway President Bryan R. Sperber. "ISM Raceway will serve as a premier motorsports and entertainment destination for generations to come."

The ISM Connect network will power various fan activations and experiences throughout the venue, including the new infield Fan Zone, new pedestrian tunnel connecting the infield to the new seating areas and one of the two new Canyons – the immersive and interactive entrances. As part of the partnership, ISM Connect will also receive naming rights for one of the Canyons – providing over 20,000 square feet of fan engagement and brand activation that vertically spans multiple concourse levels.

"This partnership underscores our commitment to strengthening relationships and communication between venues, fans, partners and brands through innovative digital solutions," said ISM Connect Vice President of Operations Jeff Hutchins. "ISM Raceway, powered by ISM Connect's digital engagement network, will revolutionize how large venues connect every piece of their technology in order to gather and analyze data with the goal of improving the fan experience."

The partnership with Phoenix Raceway further reinforces ISM Connect's significant presence in motorsports as the company has brought ISM Vision Powered by BoldVu®, the World's Largest 360° Digital Engagement Venue Network, to the NASCAR experience across the country.

About Phoenix Raceway
Since 1964, Phoenix Raceway has been the premier motorsports venue in the Southwest. Founded as an open-wheel racing mecca, Phoenix Raceway was proud to host the Phoenix Grand Prix Verizon IndyCar Series race under the lights in April. Phoenix is the only track in the West to feature two Monster Energy NASCAR Cup Series weekends a year, beginning with the Camping World 500 race weekend in March 17-19. The schedule is anchored by the Can-Am 500 race weekend on Nov. 10-12, the semifinal race in NASCAR's Playoffs after which the field is reduced to the final four championship contenders. For more information, visit www.PhoenixRaceway.com.

About ISM Connect
ISM Connect offers the world's first truly integrated 360° engagement platform. A seamless integration between digital displays and mobile devices dramatically enhances consumer engagement at the venue and beyond. ISM Connect's unique operating model generates incremental revenue for venues, provides consumers with valuable information and deals, and gives brands the leverage of a fully-integrated activation network that allows them to build meaningful relationships with fans.

--- PhoenixRaceway.com ---

SOURCE Phoenix Raceway