Phone2Action Digital Advocacy Platform Educates Electronics Industry on 'Patent Troll' Lawsuits at Vegas CES Event

LAS VEGAS, Jan. 8, 2014 /PRNewswire/ -- While walking the halls of the Las Vegas Convention Center this week during the International Consumer Electronics Show, the world's largest innovation event, you may find yourself facing off against a troll. Beware; these trolls stifle innovation. By visiting the Experience CEA Experience Booth and taking action on CEA's "Club The Trolls" kiosk, or by texting TROLLS to 52886 on your smartphone, you can use Phone2Action's advocacy tools to email your US Senators in seconds to register your support for patent litigation reform.

(Photo: http://photos.prnewswire.com/prnh/20140108/PH42481-a )

(Photo: http://photos.prnewswire.com/prnh/20140108/PH42481-b )

"The Consumer Electronics Association's mission is to support and help grow the consumer technology industry. According to a Boston University study, patent assertion entities or 'patent troll' lawsuits cost American companies more than $29 billion in 2011. Many businesses are fighting back, making it clear that they will not settle with patent trolls. Phone2Action technology helps CEA members connect directly with our elected officials, making it easy to advocate for changing these outdated and anti-competitive laws," said Michael Petricone, VP of Governmental Affairs, CEA

"We're thrilled to partner with the Consumer Electronics Association on their 'Club the Trolls' campaign at International CES. Our goal is to make it easier for people to take action to support policies they care about," Ximena Hartsock, Phone2Action President, said.

Phone2Action is also unveiling the 2.0 version of its social advocacy platform today. Phone2Action gives organizations — from nonprofits to trade associations to governmental affairs departments of public companies — a way to analyze support for their calls to action in real time. Phone2Action delivers critical insights that help organizations understand how elected officials — at the local, state, or federal level — are hearing from their constituents. Tracking advocacy actions, such as patch-through calls, emails, and social media communications gives groups intelligence about how their campaigns are resonating with their supporters.

"People want to act, and our partners want real-time insights into what action alerts are resonating and where people are most likely to advocate for their causes. Phone2Action 2.0 makes taking social action — and measuring those actions — easy, effective, and efficient, giving organizations a way to manage grassroots advocacy in today's mobile world," said Jeb Ory, CEO, Phone2Action.

About Phone2Action

Phone2Action powers your movement with tools that drive effective engagement. Phone2Action's platform gives organizations innovative tools to engage their supporters — driving actions, building connections, and winning campaigns. Phone2Action's campaign management and mobile-optimized tools make it easier than ever to engage new supporters and help them take quick, concrete actions, like making phone calls or sending emails to elected officials at the local, state, and federal level, or enrolling in public programs and services. To learn more, visit Phone2Action.com.

About The Consumer Electronics Association

The Consumer Electronics Association unites 2,000 companies within the consumer technology industry. Members tap into valuable and innovative members-only resources. You can learn more at CE.org.

Contact:
Jeb Ory
312-965-6146
Email

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SOURCE Phone2Action