PHX Media Labs Announces the Introduction of Cybertising™ and the Launch of Their Conversion Optimization Platform and Services

MIAMI, Dec. 8, 2011 /PRNewswire/ -- The founders of PHX Media Group today announced the launch of PHX Media Labs' proprietary Cybertising™ framework, which incorporates all of the elements necessary for a business to develop a competitive digital strategy including optimization of these to produce a steady stream of commercial conversions for businesses across diverse industries.  PHX Media Labs draws from and incorporates numerous aspects of online media to work in harmony with a business's particular strategy and offers a full range of customizable and cutting-edge online marketing solutions.

Taking into consideration the effect that online media has on contemporary purchasing dynamics, Cybertising™ and PHX Media Labs integrates search engine marketing, statistical analysis and competitor benchmarking using proven tools like Google AdWords, AdSense display banners, Web Analytics, mobile and social media amongst others to produce superior results for businesses across all industries.

In operation since early 2010, PHX Media Labs is a privately owned online marketing firm that serves small, medium and larger corporations as well as local businesses and startups advising and implementing integrated online marketing campaigns that bridge the gap between a company and its targets. The company's founders include Paul Gimenez (CEO) a proven marketer and digital strategist with vast experience in online, mobile and search engine marketing, Hans Baumgartner (Chief Operating Officer) a technology entrepreneur in mobile payments, sales and marketing, and Jesus Pacheco (Senior Strategy Advisor) a global executive with a long trajectory in business development, marketing, general management and strategy consulting for Fortune 500's.

Paul Gimenez comments, "Given the current state of the Internet, it is vital that businesses adapt their marketing strategies to meet consumers' demands. If the leading search engines and social networks have taught us anything, and they surely have, it is that consumers now control the conversation. Efficient marketers must adapt to this reality. Today, the processes of bringing a product to market and successfully promoting it must be aligned to customers' browsing behavior. This means that for any business to succeed it must develop a competitive online presence beyond the website they survived with through the past two decades."

"The barrier that we see, and the opportunity that led to the development of Cybertising™, is that many atomized online service providers only focus on one or a few aspects of a business' online presence. This often leads to a disconnected business relation between certain online service providers and the objectives and financial realities of the contracting business. Cybertising™ solves this problem by taking into account every phase of the marketing and sales funnel and optimizing each aspect for maximum conversions. Our mission is to meet all of the digital marketing needs for a business, making it easier for chief executives, advertising, marketing and brand managers to deploy their digital initiatives under one roof," states Paul Gimenez, CEO of PHX Media Labs.

Gimenez adds, "We are living in an exciting era in marketing and advertising. For companies that embrace change, online, social and mobile media allow us an incredible opportunity to deliver quantifiable results in real time and if implemented appropriately, to increase return on every advertising dollar invested. Cybertising™ provides the framework and solutions that simplify online marketing technologies, allowing companies to remain ahead of the curve and in-sync with a completely new business landscape. Decision makers can now turn to PHX Media Labs and begin Cybertising™ their way to success."

PHX Media Labs, a subsidiary of PHX Media Group, serves as a one-stop-shop for online marketing, conversion optimization and Cybertising™ vital practices for companies that seek to remain or become competitive in a digital era.

http://www.phxmedialabs.com

SOURCE PHX Media Labs