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Physician's Choice Makes Daily Fiber Snackable with the Launch of Fiber Jelly

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News provided by

Physician's Choice

Oct 06, 2026, 08:00 ET

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The Brand's First Squeezable Fiber Format Available on TikTok Shop and Walmart Stores Nationwide

DENVER, Oct. 6, 2026 /PRNewswire/ -- Physician's Choice, the science-backed, #1 probiotic brand in the U.S., expanded its best-selling fiber portfolio with a first-of-its-kind format for the brand, Fiber Jelly. The new innovation launched exclusively on TikTok Shop on October 1 and will reach 4,501 Walmart stores nationwide on October 24.

Physician's Choice image
Physician's Choice image

The novelty format turns a daily fiber habit into something closer to a snack, delivering 6g of prebiotic fiber and 600 mcg of chromium picolinate with just 30 calories and less than 1g of sugar. The addition of chromium is what sets Fiber Jelly apart from a standard fiber supplement. Prebiotic fiber supports feelings of fullness and chromium supports how the body metabolizes carbohydrates, protein and fats.

With more than 90% of U.S. adults falling short of the recommended daily fiber intake, Fiber Jelly delivers 21% of the recommended daily value, based on 25 to 38 grams per day. An alternative to messy powders, pills taken multiple times a day and sugar-loaded gummies, Fiber Jelly is as simple as tear, squeeze and enjoy. Fiber Jelly is available in three craveworthy flavors, Strawberry Kiwi, Peach Mango and Watermelon. All flavors are vegan, gelatin-free, gluten-free and formulated without artificial dyes or major allergens, including dairy, soy, wheat, peanuts, tree nuts, sesame, eggs, fish and shellfish.

"Most people know they need more fiber, but the challenge is finding a way to make it part of their everyday routine," said Logan Chierotti, CEO and Founder of Physician's Choice. "We wanted to change the way people think about getting their daily fiber, turning something that can feel like a chore into something that actually feels like a treat. Fiber Jelly makes it easy to get the fiber your body needs in a format that's convenient, enjoyable, and something you'll genuinely look forward to."

As the #4 health brand on TikTok, Physician's Choice saw the exclusive launch as a strategic opportunity to expand its offerings while continuing to build its presence with a highly engaged audience. The upcoming Walmart rollout brings Fiber Jelly to shoppers where they already buy their everyday essentials, both in-store and online.

For more information visit www.physicianschoice.com or follow along on Instagram and TikTok @physicianschoice.

About Physician's Choice:

Physician's Choice is the #1 probiotic brand in the U.S. and a science-backed gut health brand on a mission to make high-quality supplements simple, accessible and effective for everyday wellness. Founded by Logan Chierotti, Physician's Choice offers a growing portfolio of probiotics, prebiotics, digestive enzymes, fiber supplements and other targeted wellness solutions formulated to support digestive and whole-body health. The brand prioritizes quality and transparency through third-party testing, FDA-registered, cGMP-certified manufacturing facilities and a Scientific Advisory Board of leading health and nutrition experts. Today, Physician's Choice products are available nationwide through leading retailers and online, helping make gut health more accessible to consumers across the country.

Press Contact:

Dreamday I [email protected] 

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