NEW YORK, April 25, 2011 /PRNewswire/ -- The Physicians Foundation, a nonprofit organization that seeks to advance the work of practicing physicians and improve the quality of healthcare for all Americans, has retained CooperKatz & Company, www.cooperkatz.com, as its public relations agency.
In supporting the Foundation's grantmaking, research, policy studies and leadership initiatives, CooperKatz will function as the Foundation's communications 'department,' providing a comprehensive spectrum of services including branding, public relations, website development, social media and creative services.
"CooperKatz demonstrated a clear understanding of our issues and goals; important insights regarding optimal communications support for our core functions; and a passionate commitment to being a true partner in our success," said Louis J. Goodman, Ph.D., president. "We value their substantial experience in the health provider and payer space, as well as their efforts in support of numerous trade associations and non-profit organizations."
Agency co-founder, Andy Cooper; chief operating officer, Anne Green; and director, client services, Rachael Adler will lead the Foundation's communications activities.
CooperKatz & Company, www.cooperkatz.com, is an independent, full-service marketing / public relations firm with strong strategic, creative and social media credentials. Founded in 1996, the firm is headquartered in Manhattan and serves a national client base across a broad range of industry sectors. Capabilities are organized under three resource areas that serve clients on an integrated or standalone basis: Public Relations, Digital Communications and Creative Services.
SOURCE CooperKatz & Company