PIA Agency Marketing Guide Available Online

Association publication spotlighting internet marketing now available to all

WASHINGTON, Dec. 2, 2011 /PRNewswire-USNewswire/ -- The National Association of Professional Insurance Agents (PIA National) has made its 2011 PIA National Agency Marketing Guide available to insurance professionals across America through its website at www.PIAAgencyMarketingGuide.com.

The PIA National Agency Marketing Guide contains hands-on marketing advice from some of the insurance industry's premier experts as well as experts from outside our industry. The 2011 edition focuses on how agents can market their services using the internet. It was originally published in print and online in June 2011 and made available exclusively to PIA members. PIA National has now made the digital version of the publication available without restriction, so that all independent agents and other insurance professionals can benefit from the publication.

"Across America PIA is known in the insurance industry as THE education association," said Stan Logan, Chairman of the PIA National Image Committee. "That's because agents across the country rely on their local PIA associations for continuing education, designation classes, ethics classes, risk reduction classes and other insurance education. Providing the Agency Marketing Guide to agents and other insurance professionals is consistent with PIA's goal of providing quality, practical education to those working in the insurance industry."

The inaugural PIA National Agency Marketing Guide, published in 2010, focused primarily on social media. The publication contained a soup-to-nuts guide on how independent insurance agents can use social media to support their agency's sales strategy.

Earlier this year PIA National was honored to learn that both the 2010 and 2011 editions of the PIA National Agency Marketing Guide had won 2011 MarCom Gold awards. The MarCom awards are presented annually by the Association of Marketing and Communication Professionals (AMCP).

"Today's insurance marketplace requires that agents remain nimble," said Alexi Papandon, assistant vice president of communications for PIA National. "They must be willing to embrace change on an ongoing basis. Through the PIA National Agency Marketing Guide PIA hopes to prepare agents for that change. With the public release of the 2011 edition, we will now start to look forward to publication of the 2012 PIA National Agency Marketing Guide in June 2012."

PIA National wishes to thank the sponsors of the 2011 PIA National Agency Marketing Guide: American Country and American Service Insurance Companies, Easy Insurance Newsletters, ISU Group and Rough Notes.

The 2011 PIA National Agency Marketing Guide is just one tool available through PIA National's award-winning PIA Branding Program, Local Agents Serving Main Street America SM (www.piabrandingprogram.com). Through the PIA Branding Program, PIA National also provides PIA members with print and radio advertisements, in both English and Spanish, which are made available to PIA member agencies at no cost.

Founded in 1931, PIA is a national trade association that represents member insurance agents and their employees who sell and service all kinds of insurance, but specialize in coverage of automobiles, homes and businesses. PIA members are Local Agents Serving Main Street America SM. PIA's web address is http://www.pianet.com/.

This press release online at: http://www.pianet.com/NewsCenter/PressReleases/12-01-11-02.htm

SOURCE National Association of Professional Insurance Agents