LAS VEGAS, May 17, 2016 /PRNewswire/ -- On the eve of its 50th anniversary, Picchiotti -- the preeminent name in fine Italian jewelry -- will introduce a capsule collection of expandable gemstone and diamond jewelry at The Couture Show in Las Vegas (June 2-6, 2016).
Xpandable™ fashion rings, eternity rings and bracelets by Picchiotti use innovative technology to overcome a myriad of consumer challenges concerning comfort and fit. The Xpandable™ line currently includes 60 different designs.
For more information, please visit picchiotti.it.
"It really is revolutionary," said Giuseppe Picchiotti, founder and president of the family-owned company based in Valenza, Italy.
"After years of observing many of my best customers struggle to fit diamond rings over their knuckles, we developed an elegant solution that is invisible to the eye. We consider the Xpandable™ Collection a proprietary triumph of high jewelry design and technology, and I am happy to say it has been wonderfully received so far," said Mr. Picchiotti.
How It Works
The Xpandable™ Collection by Picchiotti is the first of its kind in the fine jewelry arena. A groundbreaking hidden mechanism allows each ring to expand over the knuckle with ease and "snap" back into place. No resizing is necessary.
Xpandable™ bracelets by Picchiotti work the same way, ensuring a comfortable fit and eliminating the sometimes difficult obstacle of a clasp.
Six Decades in the Making
While Giuseppe Picchiotti began developing the Xpandable™ Collection in 2013, his storied career in high jewelry started more than 60 years ago.
"I began at the bench at the age of 13," he said, calling the family with whom he apprenticed "the finest people I ever met."
Today, he employs a team of more than 20 goldsmiths, designers and highly trained craftsmen and artisans. His "board of directors" comprises seven family members, including his wife, their grown children, his sister and a niece.
"The simple secret is passion…the passion that goes into every design," said Mr. Picchiotti, who oversees each step of the process in-house -- from the initial drawings to the final photography.
Where to See It
The international launch of the Xpandable™ Collection by Picchiotti will be supported by an advertising campaign beginning with the June issues of major consumer magazines, as well as a robust Social Media Marketing plan.
To view the Xpandable™ Collection by Picchiotti, please visit Booth #418 at The Couture Show, Wynn Las Vegas, 3131 S. Las Vegas Blvd., Las Vegas, NV.
Maria Carola Picchiotti
Corso Garibaldi, 137
Tel: +39 0131 95 30 81
Fax: +39 0131 94 63 22
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