SANTA MONICA, Calif., Aug. 24, 2021 /PRNewswire/ -- Today, Piestro, the robotic pizzeria that's crafting high-quality artisan pizza, announced it is partnering with 800 Degrees Pizza, the international pizza brand by world-renowned chef Anthony Carron, to offer consumers a fully automated culinary experience, equipped with an authentic, custom pizza recipe designed for Piestro's unique cooking technology.
Chef Carron has always taken an imaginative approach to pizza making. When establishing the first 800 Degrees Pizza location in 2012, he set forth to pair fresh, great-tasting ingredients with a woodfired oven to produce artisan pizzas in just 90 seconds. The success of 800 Degrees Pizza continued with national and international expansion into 2020, but as the pandemic hit, the entire restaurant industry faced new customer service constraints and the acute challenge of keeping up with the exploding demand for delivery-based dining.
The new dynamics of delivery/takeout culture and increased consumer pressure for more convenient food choices put a strain on restaurants' access to labor and their ability to maintain high levels of quality and consistency. Even with 800 Degrees Pizza's impressive cooking speed, Chef Carron and the team believed they needed to do more to future-proof the brand and maintain the standards of excellence the chain has come to be known for. With his forward-thinking mindset, Chef Carron saw the promise of automation when a trusted industry colleague, Massimo Noja De Marco, reached out to discuss his latest venture – the automated pizzeria, Piestro.
"When Massimo and I first connected about Piestro's technology, I saw both the immediate and long-term impact automation could have on our business," said Carron. "Knowing Massimo's exceptional background and the emphasis he places on quality and consistency in his machines, I knew this was a partnership we needed to make happen. We immediately began the process of developing recipes using the same imported, fresh and flavorful ingredients that made 800 Degrees Pizza so successful, and we were off to the races."
Leading the charge in the industry for a new age of automation and paving the way for new brand and business growth, the partnership will bring a completely new version of the 800 Degrees Pizza brand to high-traffic, easy-to-access locations through "800 Degrees by Piestro" machines. The partnership, which is kicking off with a projected order volume of 3,600 units to be produced and sold by Piestro over five years, will allow customers everywhere to experience the best ingredients and a perfect bite of consistently delicious artisan pizza – designed by two world-class pizza aficionados – 24 hours a day, 7 days a week.
"This partnership is a clear indicator of the interest and potential for automation within the pizza industry," said De Marco, CEO of Piestro. "I've known Chef Carron for years, and he exemplifies the spirit of operators dedicated to their craft, committed to delivering customers an unforgettable dining experience. The contactless cooking capabilities, fresh taste, speed and consistency that our automation and breakthrough oven technology bring are perfectly aligned with the values of 800 Degrees Pizza to provide customers an exceptional culinary experience. We can't wait to give customers everywhere access to an international pizza brand with a robotic twist."
Piestro continues to see traction with investors in their crowdfunding campaign, which is currently underway on StartEngine. The platform gives more everyday investors an opportunity to capitalize on the $46.3 billion U.S. pizza market and be a part of shaping the future of the industry by investing in Intelligent Automation. The campaign is set to end September 30 – invest now.
Piestro is backed by experts in the food automation space. Its lead investor, Wavemaker Partners, is a global venture capital fund with over $550M assets under management, and its studio, Wavemaker Labs, focuses directly on automation. To learn more and invest in Piestro, visit www.startengine.com/Piestro.
Piestro is an automated pizzeria – a standalone, fully integrated cooking system and dispenser – that delivers high-quality artisanal pizzas within 3 minutes. Combining robotics, precision control/actuation and culinary excellence, Piestro creates pizzas full of authentic flavor that guests crave. The company is backed by lead investor, Wavemaker Partners, a global Venture Capital fund with $550M AUM and Wavemaker Labs, a food automation focused venture studio. The company features a seasoned team of food and robotics expertise made up of executives and founders from Miso Robotics, Kitchen United, SBE Entertainment Group, Graze, and Wolfgang Puck. To invest in intelligent automation and shape the future of the food industry, invest in Piestro today by visiting www.startengine.com/Piestro.
About 800 Degrees Pizza
800 Degrees Pizza is Anthony Carron's chef-inspired and innovative Neapolitan style pizza restaurant. 800 Degrees Pizza starts with the highest-quality ingredients, scratch dough, fresh produce and artisan-quality meats and cheeses, and creates an offering as authentic and delicious as it is remarkably diverse. The result is craveable and irresistibly delicious craft pizza, rotisserie meats, salads, bowls, veggies and more. 800 Degrees Pizza first opened in 2012 in Southern California and has locations in Singapore, Japan, California, Ohio, North Carolina and in Florida where minority owners, brand ambassadors and three-time NBA Champions Dwyane Wade and Udonis Haslem run their franchise locations.