NEW YORK, Oct. 8, 2014 /PRNewswire/ -- PINCHme, the revolutionary digital platform that provides American consumers with the opportunity to try products from hundreds of leading manufacturers for free, has grown to one million members in less than a year since its November 2013 US launch.
PINCHme is the first site of its kind in the US, allowing consumers to choose samples from hundreds of leading grocery, beauty and OTC brands in exchange for only their honest feedback. PINCHme works with many of America's favorite household brands to offer consumers a taste of the newest and most popular products in the market. For brands, the increased product awareness drives overall sales, generates valuable consumer feedback and product insights, and also increases engagement across social and other online platforms.
Unlike other sampling-box companies, PINCHme collects detailed demographic, geographic and psychographic data from its members on a voluntary, opt-in basis, allowing brand partners to target product samples to consumers based on their individual profiles. This fundamental feature of the platform completely eliminates the wastage associated with traditional product sampling.
PINCHme then puts the power into the hands of the consumer, requiring that members choose only a portion of the brands that are presented to them when they log into pinchme.com. By limiting a member's selection of the samples available, PINCHme ensures that they are even more motivated to try and consequently buy the products.
"We are seeing exceptionally high rates of purchase conversion, as a result of the overwhelmingly strong interest and engagement from our one million members," said Jeremy Reid, the Founder of PINCHme. "For the first time, manufacturers are able to receive valuable feedback from consumers and take a smarter, more accountable approach to sampling and social sharing."
"It's a powerful and transparent analytical tool that has proven successful in helping manufacturers better understand the needs of consumers and ultimately enhance their product sales," added Reid.
PINCHme is evolving into the leading digital hub for CPG manufacturers, moving beyond just accountable sampling. Some of the platform's expanded capabilities include managing social media (which drives significant increases in CPG brand awareness), helping manufacturers build their Client Relationship Management databases and driving product ratings & reviews that can be syndicated to retailer websites.
"We are constantly looking for ways to stay ahead of the curve, by optimizing our technology and building new, unique components to our platform. We are very pleased to be able to expand on these capabilities as we continue to develop a world class digital platform for our leading CPG partners," says Reid.
PINCHme is now the premier online destination for consumers to discover and discuss new CPG products. For manufacturers, PINCHme is a revolutionary platform to launch new products in the market- those that require awareness, engagement, insights and, most importantly, sales.
Consumers can sign-up to become PINCHme members for free at www.pinchme.com. The next Sample Tuesday product release date is October 21 2014 at 12pm EDT.
PINCHme (pinchme.com) is the largest active online community (1,000,000+) of primary household shoppers interested in trying new products, connecting with brands (CRM), sharing on social media, completing reviews and purchasing!
Founded in July 2012, PINCHme is headquartered in New York.
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