The rebrand underscores the Pinnacle Network's commitment to modernizing the fertility journey, connecting patients, donors, surrogates, and referring providers through one trusted brand and centralized website.
"This moment represents the future of fertility care: connected, compassionate, and centered entirely around patient needs," said Beth Zoneraich, CEO of Pinnacle Fertility. "By coming together under one brand, the Network is not only honoring the exceptional legacy of each clinic, but also building a stronger, more seamless experience for every patient each clinic serves."
The rebrand represents a pivotal moment on the heels of several meaningful milestones this year. In early 2025, the network expanded its national footprint with the addition of IVF Michigan and Ohio's nine clinic locations. Weeks later, seven of the Network's eleven legacy clinics were named among America's Best Fertility Clinics for 2025 in a survey by Newsweek® and Statista, and Pinnacle Fertility, Inc. was named one of Forbes' Best Startup Employers of 2025.
To commemorate the launch of the national website and the new, centralized brand, Pinnacle Fertility hosted a celebratory ribbon-cutting ceremony. This event, which brought together leaders from across the clinics, Pinnacle Egg Bank, Pinnacle Surrogacy, and the Pinnacle Support Team, symbolized the spirit of collaboration and shared purpose that defines the Pinnacle Network.
"The national rebrand reflects the heart of the network and its promise to deliver excellence from the very first interaction," said Michelle Spatafore, Chief Marketing Officer of Pinnacle Fertility. "By bringing together the clinics, Egg Bank, and Surrogacy services under one brand and one online experience, the Network is making fertility care simpler and more empowering for every patient."
With 11 clinics, more than 40 locations, 16 embryology labs, and a team of over 1,000 fertility professionals, the Pinnacle Fertility Network is one of the most expansive and dynamic in the U.S. More importantly, it is united by a shared purpose: fulfilling dreams by building families.
The newly launched website serves as the centralized digital home for all services, including clinical care, egg donation, and surrogacy. Through a phased rollout, individual clinic websites will redirect to the new, national online platform. To experience the Pinnacle Fertility Network and find a clinic near you, visit www.pinnaclefertility.com.
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About Pinnacle Fertility, Inc.
Pinnacle Fertility, Inc. is a Management Services Organization (MSO) based in Scottsdale, Arizona, which services the clinics by providing centralized operational, strategic, and administrative support functions to a nationwide network of participating fertility clinics. With a focus on scaling best practices and delivering innovative infrastructure, Pinnacle Fertility, Inc. empowers clinical teams to focus on delivering exceptional patient care while ensuring operational excellence across the organization.
About the Pinnacle Fertility Network
The Pinnacle Fertility Network is a premier group of fertility clinics driven by a shared mission to help individuals and couples achieve their dreams of parenthood. Spanning more than 40 clinic locations and 16 cutting-edge embryology labs nationwide, the network is home to over 1,000 dedicated fertility professionals. Led by expert physicians, the network delivers personalized, compassionate, and evidence-based care to patients across the United States.
About Envisionit
Pinnacle partnered with Envisionit to create the new Pinnacle branded website. Envisionit is a Chicago-based strategic growth agency specializing in branding and lead generation for multi-location healthcare and consumer services brands. Visit www.envisionitagency.com to learn more.
SOURCE Pinnacle Fertility
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