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Pioneira e veterana do setor de publicidade Joanna O'Connell une-se à MediaMath como CMO
  • Deutschland - Deutsch
  • España - español
  • France - Français
  • Brazil - Português
  • Latin America - español

Ex-analista de pesquisa, O'Connell traz profunda expertise em plataforma e no setor


News provided by

MediaMath

Oct 13, 2015, 11:18 ET

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NOVA YORK, 12 outubro de 2015 /PRNewswire/ -- A MediaMath, criadora do TerminalOne Marketing Operating System™ para marketing digital, anunciou hoje a nomeação de Joanna O'Connell como CMO. Anteriormente, analista líder da AdExchanger, O'Connell traz consigo uma riqueza de experiência no setor de tecnologia publicitária para a MediaMath para impulsionar a empresa à sua próxima fase de crescimento.

Logo - http://photos.prnewswire.com/prnh/20140422/77010

"Joanna tem estudado o ecossistema tecnológico do marketing digital há anos", disse Joe Zawadzki, CEO da MediaMath. "Estamos entusiasmados por trazer sua perspectiva e experiência para a MediaMath, à medida que continuamos em nossa jornada neste espaço complexo e de rápidas mudanças. Joanna junta-se a nós em um momento crítico em que o setor busca ainda se definir. Devido à nossa posição no mercado, acreditamos estar próximos a uma velocidade de arranque e Joanna vai nos ajudar a atingir essa meta."

O'Connell traz consigo mais de 15 anos de experiência no setor tecnológico de marketing e publicidade. Ela vem para a MediaMath da AdExchanger, onde foi analista líder. Em sua função, estudou e publicou pesquisas sobre os desafios, oportunidades e riscos no marketing digital.

Antes da AdExchanger, O'Connell ocupou a função de analista sênior para Profissionais de Marketing Interativo na Forrester Research, onde focava em marketing de exibição, segmentação de publicidade, otimizações e medições. Ela começou sua carreira na Avenue A, em Nova York, e foi membro fundadora do balcão de negociações de agência ATOM Systems da Razorfish. Também dirigiu as relações de marca da prática Audience on Demand na VivaKi, ajudando os clientes de publicidade a direcionar e otimizar as campanhas interativas de amplo alcance. O'Connell é oradora frequente nos eventos do setor, inclusive nas cúpulas de dados da OMMA AdNets and BlueKai, TARGUSinfo e Nielsen.

O'Connell disse: "Tenho estudado o cenário tecnológico da publicidade há muito tempo. Sei como identificar o líder em uma categoria. Em software marketing, é a MediaMath. Eles têm o talento, tecnologia e estratégia para dominar o espaço programático e têm um impacto real sobre o futuro do marketing digital. Estou animada por estar de volta em uma função onde terei de ser prática e não uma comentarista no espaço. Conheço a equipe de liderança há quase uma década, e a visão inicial que eles lançaram para sua plataforma orientada pela demanda tornou-se realidade. A sua posição de liderança no setor e o crescimento explosivo é prova disso. Estou muito empolgada por estar a bordo e ajudar a moldar o futuro da empresa."

Com sede em Nova York no 4 World Trade Center, a MediaMath tem 750 funcionários e escritórios em mais de 16 países. A empresa possui uma rede de mais de 350 parceiros de mídia, dados e tecnologia e milhares de editores.

Você pode ler mais sobre a perspectiva de Joanna na oportunidade de mercado da MediaMath aqui e segui-la no Twitter: @joannaoconnell.

Sobre a MediaMath

A MediaMath (www.mediamath.com) é uma empresa mundial de tecnologia que está liderando o movimento para revolucionar o marketing tradicional e gerar resultados transformadores para os profissionais de marketing através do seu TerminalOne Marketing Operating System™. Como pioneira no setor, graças à introdução da primeira plataforma orientada pela demanda (Demand-Side Platform - DSP) com a inauguração da empresa, em 2007, a MediaMath é a única no seu gênero a dotar os profissionais de marketing com uma plataforma aberta e extensível, para deflagar o potencial de marketing de metas em escala e transparente, em toda a empresa.

Contato com a mídia:

Ashley Waters
PAN Communications
+1 617-502-4300
[email protected]

FONTE MediaMath

Related Links

http://www.mediamath.com

SOURCE MediaMath

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