NEW YORK, July 13, 2016 /PRNewswire/ -- PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced an integration making PlaceIQ audience data available through Oracle Data Cloud's BlueKai Marketplace.
This integration gives Oracle Data Cloud users convenient access to PlaceIQ's rich consumer audiences, built from real world movement data and observations. Using PlaceIQ audiences, brands can use data related to each stage of the customer journey - and combine it with both first- and third-party data sets - to help increase the effectiveness of their cross-channel marketing.
PlaceIQ uses data from 475 million location points of interest, 100 million unique users and more than 10 billion daily location-enabled device movements to build its consumer audience. PlaceIQ data informs marketing decisions for leading brands in retail, consumer packaged goods, automotive, quick service restaurants and other industries. Through Oracle Data Cloud partnerships with the world's leading data brands, BlueKai Marketplace users can combine information from other data providers to build custom audiences based on criteria like in-store purchases, TV viewership, and automobile ownership.
Oracle Data Cloud is the largest global Data as a Service (DaaS) solution, offering access to more than $3 trillion in consumer transaction data, two billion global consumer profiles, and 1,500+ data partners. Oracle Data Cloud integrates that data with more than 200 major media companies, including publisher exchanges, ad networks, DSPs, DMPs, and agency trading desks.
"Today's news is a significant milestone for PlaceIQ," said Duncan McCall, CEO and co-founder of PlaceIQ. "Oracle Data Cloud is the pre-eminent source for marketing data that allows brands to better understand and engage with consumers. Through today's agreement, major brands will now have on-demand access to robust location-aware audience data, at scale, in order to further their marketing goals and measure real-world results. Our third party data partners are compatible with the Oracle Data Cloud as well, which enables convenient collaboration with both first- and third-party datasets. We are helping brands to get a holistic view of consumer audiences – one that unlocks a new frontier for marketing opportunities."
"Leading brands rely on Oracle Data Cloud for personalized and measurable marketing campaigns across all channels that deliver better results and improve ROI," said Eric Roza, Senior Vice President of Oracle Data Cloud. "PlaceIQ's location data adds a powerful new perspective on consumer behavior that adds increased depth to Oracle Data Cloud's BlueKai Marketplace audiences."
For brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a targeted precise location base map at massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands. The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.