NEW YORK, April 26, 2016 /PRNewswire/ -- PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space and mobile devices today announced it has been chosen by AlwaysOn as one of its OnMedia Top 100. Inclusion in the OnMedia 100 signifies leadership amongst peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players.
PlaceIQ is a recognized technology leader by brands, media agencies and industry analysts. The company pioneered foot traffic measurement in 2012 with the industry's first Place Visit Rate (PVR®) metric. Since then, PlaceIQ has provided valuable insights that leading brands and media agencies have used to inform media, marketing and business decisions across verticals, including retail, automotive, CPG, travel and entertainment.
PlaceIQ was independently selected by the AlwaysOn editorial team and a jury of industry experts based on five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. The company will be honored at the 2016 OnMedia NYC event, a day long executive event which will feature CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
"We are honored the industry continues to take notice of our innovation agenda," said Duncan McCall, CEO and co-founder of PlaceIQ. "As an early pioneer in providing consumer insights to brands by harnessing location data, we've spent years building a sophisticated technology platform. By pairing accurate location data with diverse data sets, our platform has been purpose-built to provide consumer insights, and value, to marketers."
The OnMedia Top 100 selection adds to PlaceIQ's list of awards and accolades, which include:
- NAI's selection of PlaceIQ as the first company focused on location for membership
- Mobile Media Association's selection of PlaceIQ CEO Duncan McCall to its North American Board of Directors
- Oracle Data Cloud Activate Award, recognizing Place Visit Rate (PVR)
- Gartner Cool Vendor in Mobile Marketing
- American Business Award, recognizing PlaceIQ as one of the most innovative technology companies of the year
"This year's OnMedia 100 winners are building on successes in digital media and branching out into new territory, taking advantage of today's advances in cloud computing and other on-demand services. Social commerce is flourishing, bringing prosperity to a wide variety of retail markets. Payment options are becoming even more user-friendly and secure. And advertising, marketing, and PR companies are using the recent data explosion to break down established practices and bring people what they want—exactly when they want it," says Tony Perkins, founder and editor of AlwaysOn. "OnMedia 100 winners continue to open up new ways for consumers to connect with goods and services. Innovation in the digital media sector shows no sign of slowing down, and we predict even more growth and positive disruption coming during the next few years."
For brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map at massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands. The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.