PlaceIQ's Duncan McCall Named to Mobile Marketing Association's North American Board of Directors

NEW YORK, May 12, 2015 /PRNewswire/ -- PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced the appointment of Duncan McCall, CEO and co-founder, to the Mobile Marketing Association's (MMA) North American Board of Directors. Mr. McCall joins an exclusive group of members on the North American Board of Directors, which is comprised of recognized leaders in marketing across retail, CPG, finance, technology and more.

Mr. McCall's rich background rooted in location, data and advertising has made PlaceIQ a mobile and marketing technology industry leader. Throughout his career, he has been at the forefront of location-based marketing innovation – sharing his vision with the industry and creating best practices. Audiences at major marketing trade shows across the world, as well as with industry trade press and analysts, universally welcome his thought leadership. Most recently, in recognition of the groundbreaking model of customer insight his location analytics platform has helped create, PlaceIQ was named a Gartner Cool Vendor in Mobile Marketing for 2015.

"Mobile and location intelligence are the conduits for empowering marketing," said Duncan McCall, co-founder and CEO of PlaceIQ. "I am honored to join the MMA because I believe it is a prestigious organization that shares that belief. The MMA is an organization that provides a unique venue for industry collaboration from those entrenched in delivering new understandings about consumers through the lens of location. The end product of such a collaboration is innovation for all marketers."

"We are pleased to welcome Duncan as an esteemed member of the North American Board of Directors," said MMA Chief Strategy Officer, Sheryl Daija. "Both he and PlaceIQ have been an integral part of the mobile marketing industry and we look forward to their continued contribution and leadership in helping brands and media agencies leverage the power of mobile and more specifically the power of location."

The MMA is the world's leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. Its members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The organization's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

About PlaceIQ
For brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map at massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands. The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.

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SOURCE PlaceIQ

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