Placer.ai and CRED iQ Launch New CMBS Report Combining Foot Traffic Intelligence with CRE Financial Data
The Collaboration Brings High-Fidelity Location Analytics to Commercial Mortgage-Backed Securities, Enabling Smarter Underwriting and Portfolio Decision-Making
PHILADELPHIA, April 1, 2026 /PRNewswire/ -- CRED iQ, a rapidly growing data, analytics and infrastructure platform focused on Commercial Real Estate (CRE) finance, is announcing today a new partnership with Placer.ai ("Placer"), the most advanced foot traffic analytics platform.
CRED iQ and Placer have joined forces to launch a new Commercial Mortgage-Backed Securities (CMBS) Report, which is now available on the Placer.ai platform. The report layers Placer's high-fidelity foot traffic data directly onto the underlying property assets within CMBS portfolios — powered by CRED iQ's CRE finance dataset. The integrated data gives lenders, investors, and asset managers a more precise and actionable view of market and asset health.
"Location analytics presents a critical lens to identifying opportunity and managing risk in the physical world" noted Ofir Lemel, Co-Founder & Chief Product Officer of Placer.ai,
"Partnering with CRED iQ on their CMBS offering creates a powerful perspective on an increasingly important investment vehicle, removing much of the fog and guesswork that had previously been a limiting factor in this segment, and replacing it with objective and reliable metrics."
CRE professionals can move beyond traditional financial metrics and incorporate real-world consumer visitation data into their analysis of CMBS assets in one experience. The report enables users to benchmark property performance across sectors, identify early signals of asset-level deterioration or outperformance, and make more informed underwriting and trading decisions — all within a single, integrated view.
"We at CRED iQ have long respected the Placer.ai platform and are thrilled to announce this new collaboration" said Michael Haas, Founder & CEO, CRED iQ. "This path-breaking solution continues CRED iQ's commitment to data innovation and the transformation of CRE risk measurement."
The CMBS Report is designed to address three core use cases for CRE market participants:
- Performance benchmarking allows users to compare assets across property sectors to uncover hidden buying opportunities.
- Early signal detection surfaces shifts in property-level visitation trends before they are reflected in financial reporting, helping clients stay ahead of market moves.
- Smarter underwriting empowers investors and lenders to use real-world visitation data to de-risk portfolios and improve the precision of trading decisions
"CRED iQ and Placer.ai have shared clients – including a number of longstanding advocates of this integrated experience" noted Chris Aronson, Chief Commercial Officer, CRED iQ. "It is exciting to see their vision come to life."
The CMBS Report is available now on the Placer.ai platform. For more information, visit www.cred-iq.com or www.placer.ai.
About CRED iQ
CRED iQ delivers institutional-grade CMBS, CRE and Multifamily loan, and property intelligence to lenders, investors, and advisors who move markets. Not just data — the infrastructure built for the AI era. Learn more at www.cred-iq.com
About Placer.ai
Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property or chain for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities. Find more information here: https://placer.ai/
SOURCE CRED iQ
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