Planet FIAT Opens in Miami

Aug 31, 2011, 11:44 ET from Chrysler Group LLC

AUBURN HILLS, Mich., Aug. 31, 2011 /PRNewswire/ -- Chrysler Group LLC announced today the opening of Planet FIAT in Miami, Fla.

Planet FIAT joins more than 100 open FIAT Studios across the United States. This newest FIAT Studio, at 9975 NW 12th St. in Miami, is one of 12 FIAT Studios to open in the state of Florida this year. The father and son team of Walter and Scott Ritter located Planet FIAT adjacent to their existing Planet Chrysler, Jeep, Dodge, and Ram Truck dealership.

"We now have more than 100 open FIAT Studios across the United States," said Laura Soave, Head of FIAT Brand North America. "We will continue growing our network adding more FIAT Studios almost weekly through the rest of this year. We welcome Planet FIAT to our growing network."

Walter and Scott Ritter in four months transformed a used car facility into this dazzling 3,500 square foot FIAT Studio just west of Miami International Airport and near the Dolphin Mall and Miami International Mall.

"The Fiat 500 is totally unique and fits the market we're in today," Scott Ritter said. "There's a broad appeal here in Miami for this car's unique design, good fuel economy, and great value. Simply put, it's the right car and the right time."

About the 2012 Fiat 500

With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

The 2012 Fiat 500 offers a multitude of safety features, fuel efficiency, world-class quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a unique driving and ownership experience. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

Every 2012 Fiat 500 includes FIAT FORWARD CARE™ – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.

SOURCE Chrysler Group LLC