Planet Fitness Quickly Becoming The Premier Affordable Gym Option for Many New Yorkers

NEW YORK, March 4, 2015 /PRNewswire/ -- PFNY, LLC, the fastest growing franchisee of Planet Fitness, the New Hampshire based Franchisor who pioneered the high-value/low cost fitness experience, expanded rapidly in 2014 throughout Manhattan and Brooklyn (with 3 new clubs already opened in 2015 and another 4 scheduled to open this year) and has quickly established itself as the premier option for an affordable gym membership throughout New York.

PFNY has made a point to open fitness clubs in areas that may not previously have offered affordable alternatives. Since October 2014, PFNY has joined the Brownsville, Jamaica, East Harlem, Union Square and TriBeCa communities and on each occasion, PFNY COO James Innocenti, has been overwhelmed by the positive responses. "To receive emails from Community Center Directors and to go into the gyms and see members forging relationships with newfound workout partners has been incredible," says Innocenti. "Whenever we open a new club we think about the positive impact we can have on the community. But for New Yorkers in particular who struggle with high prices in almost every sector, it is immensely gratifying to be able to see these tangible results in such a short period of time."

The gyms located on 22 E. 14^th Street and 370 Canal Street will be the first time either area (Union Square or TriBeCa respectively) has an affordable gym option while still offering a high value experience. The other recent openings in East Harlem (East River Plaza Shopping Center) and Brownsville (441 Rockaway Avenue) represent the first time these communities have had access to an affordable health club. For Brownsville in particular this is especially welcome as the area has largely been ignored by traditional retailers and other service providers.    

The following 4 scheduled club openings in the coming months including 946 Pennsylvania Avenue in East NY (opening March 2015), 1245 Fulton Avenue in Bed Stuy (opening Summer 2015), 215 W. 34th street across from Madison Square Garden (opening Summer 2015), and 66 Boerum Place in Cobble Hill (opening Fall 2015) are exciting says CEO, Jeff Innocenti.  "To continue to dominate the New York health club market and offer such an amenity has always been our goal and to see it being attained is very fulfilling."

PFNY began in 2004 with 3 locations and is now one of the largest franchises in the Planet Fitness chain with over 40 locations in the New York metro area. PFNY holds a development schedule of 6 to 10 locations opening annually.

Founded in 1992, Planet Fitness now has over 900 locations nationwide, opening a new club roughly every second day. Planet Fitness strives to provide a diverse, Judgment Free Zone® where a lasting, active lifestyle can be built. Planet Fitness clubs are safe, energetic environments where everyone feels accepted and respected.

CONTACT:
Gabrielle Lawlor
914-620-9928
[email protected]

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SOURCE Planet Fitness