Planet Fitness Sale Raises Over $370,000 for The Breast Cancer Research Foundation

Sign-up fees from Mother's Day promotion benefit charity

May 25, 2011, 08:00 ET from Planet Fitness

NEWINGTON, N.H., May 25, 2011 /PRNewswire/ -- Planet Fitness gyms nationwide donated $370,200 to The Breast Cancer Research Foundation through a special Mother's Day promotion that took place from May 1st to 10th.

For every new member that signed up at Planet Fitness, $10 was donated to BCRF. More than 200 Planet Fitness gyms participated in the promotion. During the sale, memberships cost just $10 down, and then $10 a month.

This is the second straight year that Planet Fitness has supported The Breast Cancer Research Foundation. Through last year's Mother's Day sale, Planet Fitness' donated $213,000 to BCRF.  

"The Breast Cancer Research Foundation is thrilled by this remarkable donation.  It is a testament to the commitment and dedication of Planet Fitness," said Myra J. Biblowit, president of The Breast Cancer Research Foundation.  "Through this donation, Planet Fitness will support one BCRF research project in 2011-2012 and will ensure our ability to beat breast cancer in our lifetime.  We are extremely grateful for this generous gift."

About The Breast Cancer Research Foundation®

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In 2010, BCRF awarded $33 million to 172 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country. BCRF has received 4 stars from Charity Navigator and an "A+" from The American Institute of Philanthropy.  For more information about BCRF, visit

About Planet Fitness

Founded in 1992, Planet Fitness is the fastest-growing gym franchise in the U.S., with more than 430 locations in 40 states, and 2.5 million members. Planet Fitness is known for extremely low prices and for a relaxed, non-intimidating atmosphere, as well as a commitment to helping people of various fitness levels by providing free fitness instruction. Visit for more information.

SOURCE Planet Fitness