Planet Fitness To Open New Location in White Plains, NY

WHITE PLAINS, N.Y., Oct. 21, 2014 /PRNewswire/ -- PFNY, LLC, the largest franchisee of Planet Fitness, the New Hampshire based Franchisor who pioneered the high-value/low cost fitness experience, is excited to announce the Grand Opening of their new White Plains location on Wednesday, October 22 at 250 Main Street.  

"We are so pleased to open this location for our members," says James Innocenti, COO of the PFNY franchise. "This new, larger space will include 150 pieces of cardio equipment outfitted with individual TVs and a whole host of new amenities such as hydromassage and red light therapy. Because PFNY is built around the belief that fitness should be an accessible and affordable part of your lifestyle, we're offering new members the ability to join for a one dollar enrollment fee from now until November 21^st."

In 2004, PFNY entered the White Plains fitness market as the very first low cost, high quality fitness club in the community. "This has been a long time coming for our loyal members," says PFNY CEO Jeffrey Innocenti. "We strongly believe this space far outshines our competitors in the immediate area and we look forward to welcoming many new members."

PFNY began in 2004 with 3 locations and is now the largest franchisee in the Planet Fitness chain with over 45 locations in the New York metro area. PFNY holds a development schedule of 6 to 10 locations opening annually with other highly desirable locations on the horizon, including Canal Street and 34^th street across from Madison Square Garden. Both of these locations are located in major hotel chains, the Marriott Renaissance and Sheraton, respectively. 

Founded in 1992, Planet Fitness now has over 700 locations nationwide, opening a new club roughly every second day. Planet Fitness strives to provide a diverse, Judgment Free Zone® where a lasting, active lifestyle can be built. Planet Fitness clubs are safe, energetic environments where everyone feels accepted and respected.

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SOURCE Planet Fitness

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