PlantTAGG's New Tag ID Provides Garden Center Shoppers Instant, Location-Specific Plant Information and Care

First-of-its-kind capability helps consumers quickly choose the right plants for their local environments from a single photo, improving in-store shopping and driving repeat business

DALLAS, March 11, 2025 /PRNewswire/ -- PlantTAGG, a leader in horticultural technology, today announced its new Tag ID, a first-of-its-kind capability that helps garden center shoppers match plants to their local conditions. Now available in the PlantTAGG mobile app, Tag ID lets customers instantly access comprehensive, localized plant information by simply photographing a printed plant tag. This gives shoppers the knowledge they need for gardening success while enhancing the in-store experience.

Plant shopping can overwhelm customers. Current printed plant tags offer generic information that ignores local growing conditions, while popular plant ID apps often provide basic or inaccurate details. At the same time, smart phone use for in-store product research doubled in 2024. And more than half of retail shoppers say store associates and customer service are a very important factor in their in-store experience. PlantTAGG now gives garden centers and their staff a unique and innovative way to enhance the shopping journey and improve their customers' gardening results.

"Gardening success starts with selecting the right plants, and home gardeners want expert advice at their fingertips while shopping," said Andrew Levi, CEO of PlantTAGG. "Tag ID helps shoppers make smarter decisions with instant, accurate plant information available in aisle from the printed tag. This enhanced experience empowers staff to make fast, accurate recommendations and gives shoppers confidence in their purchases, ultimately encouraging return visits to local garden centers."

A Smart Way to Improve the Customer Experience

PlantTAGG's patented technology combines data science, AI-driven research, and expert horticultural knowledge to take the guesswork out of gardening. The app delivers accurate, location-specific plant care information with data from certified Master Gardeners, Master Naturalists, leading U.S. agriculture institutions, the U.S. Department of Agriculture, and NOAA. With thousands of users and partnerships with top garden centers and popular plant brands across North America, PlantTAGG is transforming how people garden.

PlantTAGG's Tag ID delivers precise, local plant information with a single photo – a capability no other solution can provide today. Shoppers simply snap a picture of a full-size tag, container label, or simple strip tag to get accurate details about that variety. Tag ID even works without botanical names by using available information like plant brand, trade name, and common name. With PlantTAGG, gardeners have all the information they need in one place to choose the best plants suited to their local conditions and care for them successfully.

Tag ID Makes Gardens Thrive

Beautiful gardens depend on choosing the right plants for the right environment. Now Tag ID makes it possible by offering:

• Detailed plant profiles – in-depth information on plant characteristics, growth habits, and care instructions tailored to users' specific locations
  
  
• Companion plant recommendations – plant pairings that thrive together, enhancing garden aesthetics and health
  
  
• Prediction success with Thrive Scorecard® – evaluation of a plant's suitability for specific environments and to ensure optimal growth
  
  
• Suggested products – curated product recommendations for optimal plant health and maintenance, making gardening more accessible and enjoyable

PlantTAGG's Tag ID is available today at participating PlantTAGG garden centers and in the PlantTAGG mobile app. To see how Tag ID helps garden center shoppers choose the right plants for their local environments, watch our demo video at: https://youtu.be/-drW0S6guFM.

About PlantTAGG
PlantTAGG removes the guesswork from gardening, simplifying plant selection, care, and maintenance to maximize plant health and success. The platform connects garden centers, plant brands, and home gardeners through its patented data and AI-driven technology backed by expertise from leading horticultural authorities. Founded in 2019 and headquartered in Dallas, TX, PlantTAGG is dedicated to enhancing gardening success through technological innovation. For more information and to explore the company's gardening technologies and programs, visit planttagg.com.

SOURCE PlantTAGG