Playcast Media Appoints JWT to Enhance Cloud Gaming Experience for Gamers Around the World with New State-of-the-Art Portal

LONDON and LOS ANGELES, March 8, 2011 /PRNewswire/ -- Playcast Media Systems, a leading provider of Cloud Gaming, has appointed JWT London to develop its new social gaming portal for PC and TV.

JWT will work with Playcast to harness the technology and creative talent of its new Innovation Lab, which is part of the Experience unit run by Maciek Gorzkowski.

The Innovation Lab led by Miguel Andres Clavera will develop a new social gaming platform to enhance the experience of playing high-end and casual games powered by Playcast's cutting-edge technology.  A groundbreaking 3D user-interface with innovative features will allow gamers to engage in multiplayer games and connect to their social networks seamlessly on any PC or TV without the need of a console.

The upgraded Playcast service is scheduled to launch later this year providing a whole new level of gaming and social experience for its users.  

Guy Hayward, Chief Executive at JWT UK Group, said: "It's an honor to be working with the leading cloud gaming company. This proves that JWT's focus on technology and its role in people's lives is transforming the type of work we do. JWT has a history of building brands for the long term; we look forward to doing the same with Playcast."

Guy de Beer, Chief Executive at Playcast, added: "We provide a media experience which combines the qualities of video games and TV with online streaming and social media. JWT is one of only a handful of creative teams who are able to blend these qualities into an organic user experience with a global application for our European and Asian partners."

Playcast's cloud gaming service is already live in Europe and in great demand from PayTV platforms around the world, having blazed a trail with the first-ever solid commercial model for direct-streaming gaming, without the need of a console or video game software.  Partnering directly with some of the video game industry's top publishers including Activision, Atari, Capcom, Codemasters and THQ, Playcast is now leading its competitors by revolutionizing the social media elements of its product with the most dynamic user-interface in the market.

About Playcast Media

Playcast provides a Cloud Gaming service to telecommunication companies and multi-system operators, bringing the console experience as a TV channel over the existing set-top boxes and network. The service is commercially available in Europe, and includes titles from the industry's top publishers including Activision, THQ, Capcom, Atari, Codemasters, and others. Playcast is a privately held company, based in Israel, UK and Los Angeles. For additional information about Playcast, please visit: www.playcast-media.com.

About JWT

JWT is the world's best-known marketing communications brand. Headquartered in New York, JWT is a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT's pioneering spirit enables the agency to forge deep relationships with their clients including Bayer, Cadbury, Diageo, DTC, HSBC, Johnson & Johnson, Kimberly-Clark, Kraft, Microsoft, Nestle, Nokia, Rolex, Royal Caribbean, Schick, Shell and many others. JWT's parent company is WPP (NASDAQ: WPPGY).

SOURCE Playcast