Playtech Launch Bingo Network for the Italian Market

DOUGLAS, Isle of Man, April 1, 2010 /PRNewswire-FirstCall/ -- Playtech, the world's largest online gaming software provider, is pleased to announce the launch of its Italian online bingo network in real money mode.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090929/360954 )

Playtech already have a significant presence in the Italian market with the successful iPoker.it network, establishing a reputation for pioneering excellence in newly regulated markets. In accordance with this, our latest Bingo venture has been designed to fully comply with Italy's gaming authority, the Amministrazione Autonoma dei Monopoli di Stato (AAMS).

The launch of the bingo network in real money mode follows several successful months of operation in fun mode. With existing operators migrating to real money mode, and more joining in the near future, Playtech's bingo network is set to become the leading network in the growing Italian market.

Playtech's bingo network is run by a professional and experienced team, offering its players the excitement and community atmosphere of a real bingo hall. The bingo client provides players with an enriching experience through its vivid design, first-class graphics and animation, and authentic audio. These features, together with the other extensive tools on offer, provide players with lines of fun, while our licensees enjoy the profits.

The newly-revamped bingo client is designed to truly replicate the community atmosphere of a land-based bingo hall, and allows players to configure their own personal settings, from caller voice and speed to autodaub and animation. The client has been tailored to meet the needs of the Italian market, and players enjoy social chat hosted by Italian chat moderators.

Mr Moty Arcuschin, Playtech's Head of Bingo says:

Following the great success of the iPoker.it network and the bingo network in fun mode, we expect the real money mode to perform just as well, with the network becoming one of the leading bingo networks in Italy. We have invested heavily into the bingo offering, including customizing the product to appeal to the local Italian audience, and are obviously fully compliant with the relevant regulatory bodies. Working with the leading gaming operators in Italy, Playtech continues to prove itself as the most successful pioneer of the emerging markets.

About Playtech

Playtech develops unified software platforms for the online and land based gambling industry, primarily targeting existing online operators wanting to upgrade their system; sportsbooks looking to diversify and land-based operators making their online debut. Playtech gaming applications - online casino, poker, bingo, mobile gaming, live gaming, sports betting and fixed-odds games - are fully inter-compatible and can be freely incorporated as stand-alone applications, accessed and funded by players through the same user account and managed by the operator by means of a single powerful management interface. Founded in 1999, Playtech has over 800 personnel distributed globally, around seventy five percent of whom are engaged in research and development of current and future gaming technologies.

    Contact:
    Mr.Mor Weizer , Chief Executive Officer
    Phone: +44-1624645999
    Email: [email protected]

SOURCE Playtech