Playtech Launches its Premium Content for the Games Tab With Market Leaders bet365

DOUGLAS, Isle of Man, December 6, 2010 /PRNewswire-FirstCall/ -- Playtech, the international designer, developer and licensor of software for the online, mobile, TV and land-based gaming industry, is pleased to announce the addition of its leading content to bet365's Games Tab offering.

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The casino package of 24 premium games, previously available on their Playtech Casino client, will now be launched to bet365's existing Games Tab. The launch marks a significant milestone as Playtech now offers its proven games library to the increasingly important games tab segment, in full alignment with the company's cross-platform approach to the provision of its content and services.

The games set to join bet365's Games Tab include branded slot games, from Hulk, Iron Man, Blade and Fantastic Four - all linked to the Marvel Mystery Jackpot - to Gladiator, Rocky, Pink Panther, Top Trumps Football Legends and Frankie Dettori's Magic Seven, in addition to proven table games and video poker games.

Steve Ibberson, Managing Director - Gaming at bet365, commented: 'We have always been extremely happy with the performance of Playtech's Casino content and wanted to offer the same games elsewhere to enrich our players' experience. Playtech has listened to its licensees and developed a solution for the deployment of its games across product, which can only enhance the standard of our Games Tab offering.'

Peter Cercone, Vice President of Marketing at Playtech, said, 'We see bet365's launch of our Games Tab content as further recognition of our excellent offering in this arena. The ability to offer players the same games and playing experience across all segments - download, Flash, mobile and land-based - is key to the continued growth of our partners and remains a constant focus for Playtech.'

About Playtech

Playtech http://www.playtech.com develops unified software platforms and content for the remote and land-based gaming industry. Leading gaming applications include casino, poker, bingo, sports betting, live gaming, casual and fixed odds games. Playtech provides licensees with the tools to maximise cross-selling opportunities, player loyalty and yield, all through the powerful management interface; the IMS. The system's fully integrated, cross-platform capability enables players to access online, broadcast, mobile and server-based gaming terminals, through a single account.

New licensees include existing online operators upgrading or diversifying their offering, land based casino groups, government sponsored companies such as lotteries, and new entrants making their online gaming debut, particularly in the newly regulated markets.

Founded in 1999, Playtech is headquartered in the Isle of Man and has over 1,000 employees located in development centres in five countries, the majority of whom are engaged in research and development of current and future gaming technologies.

    For more information contact:

    Playtech Ltd +44(0)20-7861-3232
    Ross Hawley, Director of Investor Relations

    c/o Pelham Bell Pottinger

SOURCE Playtech