LONDON, June 26, 2012 /PRNewswire/ --
Playtech, the international designer, developer and licensor of software for the online, mobile, TV and land-based gaming industry, has launched Casino games on mobile for Paddy Power, one of its top licensees. The mobile offering includes roulette, blackjack, and a variety of slots for a total of 9 games, marking the first major collaboration between Playtech and its newly acquired subsidiary Mobenga, the leading mobile sportsbook.
As the foremost supplier of mobile betting and gaming, Playtech is unique in its complete cross-platform solution. Through Playtech's exceptional mobile betting channels and cross-product opportunities, a wide range of choices has become available to players, eliminating the need for different mobile applications. Another implication of this development is that those who download the mobile application will automatically have access to Playtech's complete suite of products, regardless of which channel was originally chosen. Even more importantly for operators is that Playtech provides a special functionality allowing cross-selling.
Daniel Orkan, Head of Mobile, said, "The launch is a milestone, not only in terms of merging Playtech and Mobenga's expertise, but also for our operators who can now access new streams of revenue through our ever expanding cross-platform solution. We expect this venture with Paddy Power to be a great mutual success, setting the stage for future developments with Playtech's mobile platform."
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
Leading gaming applications include casino, poker, bingo, sports betting, live gaming, casual and fixed odds games. Playtech provides licensees with the tools to maximise cross-selling opportunities, player loyalty and yield, all through the powerful management interface - the IMS. The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech has some 1,000 employees located in development centres in five countries, the majority of whom are engaged in research and development of current and future gaming technologies, together with 900 employees providing ancillary services.
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