Playtech Signs Italian Casino Agreement With Mobile Entertainment Leaders Buongiorno for Their eGaming Brand WINGA

Dec 20, 2010, 05:34 ET from Playtech

LONDON and MILAN, December 20, 2010 /PRNewswire-FirstCall/ -- Playtech, (AIM: PTEC) the international designer, developer and licensor of software for the online, mobile, TV and land-based gaming industry, is pleased to announce an agreement to provide Italian operator Buongiorno with its online casino platform.

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Buongiorno is a leading global mobile entertainment company, providing a wide range of entertaining mobile content to more than 300 million users in 57 countries around the world. It already offers Italian online players poker and bingo under its increasingly popular Winga brand, in full compliance with the Italian regulations set out by AAMS.

Under the agreement announced today, Playtech will provide Buongiorno with its online casino product, to be launched in Italy following the regulation of online casino gaming, expected in early 2011. A range of innovative products and services, including mobile games, will set Winga's offering apart, and bring unique new ways of playing to the Italian market.

Buongiorno's Chief Executive, Andrea Casalini, commented: "Buongiorno's eGaming offering, Winga (www.winga.it) is set to develop across two directions in the coming few months, once regulations allow. Firstly, via the expansion on our existing gaming offering, to include lotteries, casino games and more; this is where our casino agreement with Playtech will play a key part, enabling this exciting expansion to happen. Secondly, the provision of the Winga offering on the mobile channel, leveraging Buongiorno's 10 years of experience in this sector.'

Playtech's Chief Executive, Mor Weizer, said: "This agreement is a significant step forward for Playtech in Italy. We are very excited to partner with Buongiorno and to be able to offer its Italian players market leading casino content. Given Buongiorno's historic mobile expertise, it is also an excellent opportunity to implement some unique technologies for the Italian market, as Playtech's cross-platform capability fits very well with Buongiorno's business model. We look forward to developing this relationship in the coming months."

About Playtech

Playtech develops unified software platforms and content for the remote and land-based gaming industry. Leading gaming applications include casino, poker, bingo, sports betting, live gaming, casual and fixed odds games. Playtech provides licensees with the tools to maximise cross-selling opportunities, player loyalty and yield, all through the powerful management interface; the IMS. The system's fully integrated, cross-platform capability enables players to access online, broadcast, mobile and server-based gaming terminals, through a single account.

New licensees include existing online operators upgrading or diversifying their offering, land based casino groups, government sponsored companies such as lotteries, and new entrants making their online gaming debut, particularly in the newly regulated markets.

Founded in 1999, Playtech is headquartered in the Isle of Man and has over 1,000 employees located in development centres in five countries, the majority of whom are engaged in research and development of current and future gaming technologies.

http://www.playtech.com

About Buongiorno Group

Buongiorno (FTSE Italy STAR: BNG) is the multinational leader in mobile entertainment. The Company counts on an unparalleled international presence with 24 offices and business in 57 countries in 5 continents, 200 direct connections with +130 telcos and access to over 2 billion mobile customers. The Company operates with two business lines: mobile value-added services distributed directly - through its brand BlinkoGold for Mobile Content services and its social networks aggregator Hellotxt - as well as through partnerships with leading telcos and media groups - and digital marketing services referred to as sponsored content (Buongiorno!Digital).

For more information about Buongiorno, please visit the website http://www.buongiorno.com and http://www.winga.it.

    For further information contact:

    Playtech Ltd                                       +44(0)20-7861-3232
     Mor Weizer, Chief Executive Officer
     Shuki Barak, Chief Financial Officer
     Ross Hawley, Director of Investor Relations
     c/o Pelham Bell Pottinger

    Collins Stewart                                    +44(0)20-7523-8000
     Piers Coombs / Bruce Garrow

    Deutsche Bank                                      +44(0)20-7545-8000
     Mumtaz Naseem / Andrew Smith

    Pelham Bell Pottinger                              +44(0)20-7861-3232
     David Rydell / Olly Scott / Guy Scarborough

    Buongiorno SpA                                       +39-02-5821-3500
     Monica Montefusco, Global PR & Events Manager
     Charles Chichester / James Fearnley, Finsbury    +44-(0)20-7251-3801


SOURCE Playtech