LONDON, December 3, 2012 /PRNewswire/ --
Playtech, the international designer, developer and licensor of software for the online, mobile, TV and land-based gaming industry, is proud to be the first provider to introduce a combination of online slots and a progressive games network to the Italian market.
Following the launch of casino table games and poker cash tables, over 30 of Playtech's top performing progressive and non-progressive slots will go live today in Italy. Among these are many popular branded games including the Mummy, Pink Panther, King Kong, Monty Python's Spamalot, as well as nine Marvel brands. Each game has been specially tailored for Italy with many key features customised according to market regulations.
Given the popularity of VLTs and other formats of casino games in the Italian market, the introduction of Playtech's new slot games and highly successful progressive slots present a great opportunity to Italian licensees extending their reach to new channels.
Amir Askarov, Head of Casino, said, "We are thrilled to welcome Italy to our leading content portfolio. Our top selling slots and a huge jackpot network is certain to bring the market tremendous success. Playtech's Casino already has the biggest market share, and we look forward to continued growth in Italy as we plan to launch our slots portfolio on mobile and the EdGE platform for games tab with various operators in 2013."
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech listed has some 2,000 employees located in development centres in five countries. Its leading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.
Mor Weizer, CEO
David Mathewson, CFP
c/o Pelham Bell Pottinger