PLEZi Nutrition Teams Up with Four-Time NBA Champion Stephen Curry to Launch PLEZi Hydration Drink

Co-founded by Mrs. Michelle Obama, PLEZi Nutrition and Stephen Curry have come together in a game-changing partnership to shake up the sports hydration category with big flavor, no added sugar, and nutrients your body needs

WASHINGTON, March 26, 2025 /PRNewswire/ -- PLEZi Nutrition, the Public Benefit Company co-founded by former First Lady Michelle Obama, today announced the launch of PLEZi Hydration, a healthier sports hydration drink designed with purposeful ingredients and unbeatable flavor. Created with four-time NBA Champion Stephen Curry, PLEZi Hydration sets a new standard for how to hydrate. This is the latest collaboration from PLEZi Nutrition's partnership with Stephen and Ayesha Curry, who are both co-founders and brand ambassadors of the PLEZi Hydration product, contributing their expertise and passion for health and wellness to PLEZi products, packaging, and marketing.

"I'm excited to team up with PLEZi to launch PLEZi Hydration, a game-changing hydration beverage that I believe can make a real difference for anyone looking to perform at their best," said Stephen Curry. "We've created something with smart ingredients and unbeatable flavor, so people can fuel their bodies the right way. No nonsense, no shortcuts—because the next generation deserves better."

Inspired by the brand's joyful name, PLEZi Hydration was intentionally crafted to bring good vibes to healthier living. Doubling down with an unmatched taste and thoughtfully formulated ingredients, PLEZi Hydration is here to raise the bar for hydration standards:

• 2x the electrolytes* to support performance
• Half the sugar*
• 7x the potassium to help with recovery
• No added sugar** or artificial sweeteners
• Less sodium* to support a better electrolyte balance
• Full daily dose of vitamin C to support immune health and muscle repair

"At PLEZi, we're always thinking about how we can change the game when it comes to nutrition," said former First Lady and PLEZi Nutrition Co-Founder and Strategic Partner, Michelle Obama. "That's why we're thrilled to team up once again with our longtime friend, Stephen Curry, to create a drink that gives active people the hydration they need — and reduces what they don't. Created with the help and expertise of registered dietitians, PLEZi Hydration not only tastes great, but it also has more potassium, half the sugar, and less sodium. We're excited to provide a delicious, healthier option for everyone who's trying to get active and stay hydrated."

Available in three flavors — Lemon Lime, Tropical Punch, and Orange Mango Twist — PLEZi Hydration is available for $2.29 per 16.9oz bottle and can be found in California at Walmart, Albertsons, Safeway, Vons, and Pavilions locations, or nationwide on Amazon. In addition to PLEZi Hydration, the company is expanding on an early launch of PLEZi FiZZ, a refreshing carbonated drink, made with real fruit juice, no added sugar, and a good source of fiber – delivering big taste without the added sugar of traditional sodas.

For more information on PLEZi, visit www.plezi.com or follow PLEZi on Instagram and TikTok.

 *Per 16.9oz: Plezi Hydration - 120mg (Sodium), 500mg (Potassium, 12g (Sugar)
Leading Regular Sports Drink - 230mg (Sodium), 70mg (Potassium), 28g (Sugar)

**Not a low calorie food. See nutrition panel for information on sugar and calorie content

About PLEZi Nutrition
PLEZi Nutrition is here to change the way we drink—for the better. Co-founded by former First Lady Michelle Obama, PLEZi is all about big flavor, real ingredients, and zero added sugar in every sip. Inspired by our joyful name, we make drinks that bring good vibes to healthier living. Because feeling good should taste really good. PLEZi Hydration, PLEZi FIZZ, and PLEZi Kids juice drinks bring the flavor with nutrients your body needs. PLEZi is part of Juggernaut Capital's portfolio. Check us out at www.plezi.com.

SOURCE PLEZi Nutrition