Plug and Play Brand and Retail Accepts Startups That Are Setting the Pace for the Future of Retail

22 startups chosen for the fifth batch of Plug and Play Brand and Retail

Mar 01, 2016, 11:00 ET from Plug and Play

SUNNYVALE, Calif., March 1, 2016 /PRNewswire/ -- Plug and Play's most mature innovation platform, Brand and Retail, announces elite batch of 22 startups accepted into their program. Sourced and selected from over 835 applications, these startups are solving the biggest problems top brands and retailers face today.

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Plug and Play has brought together the entire industry – from retailers, CPGs, mall operators and solution providers – to create a holistic view of the industry in order to find major innovation gaps. In alignment with their partners' focus areas, these insights help drive startup sourcing efforts for the program. Some of the most notable partners of Plug and Play's Brand & Retail Program include Kohl's, Mars, Simon Venture Group, Henkel, Panasonic and over 30 other industry leaders.

"Simon is excited to collaborate with Plug and Play's Retail Accelerator as its way for Simon to engage with a large number of innovative retail tech companies which are re-defining omni-channel retailing. Plug and Play is identifying companies early on that we may want to partner and/or invest in," says Skyler Fernandes, Managing Director of Simon Venture Group.

"Our model has really proved itself in the Retail vertical and this validation has allowed us to replicate the model in six other areas: FinTech & Security, IoT, Media & Mobile, Travel & Hospitality, Health & Wellness and New Materials & Packaging," said Michael Olmstead, VP Corporate Partnerships at Plug and Play. "The cross-pollination between our programs allows for startups and corporations representing a variety of industries to rub shoulders and discuss new forms of collaboration. It's that type of collaborative environment that sets us apart from other accelerators and incubators."

Plug and Play builds different themed innovation platforms to find and invest in the world's best startups. Then they accelerate the startups' growth through a 12-week acceleration program by connecting them with the various constituents that make up their unique ecosystem. Their model has been tested and proved successful through the different batches of their programs. Startups that are accepted into the program have the opportunity to complete pilots, raise funding, and become acquired. During Batch 4 of the retail program, two startups, Blynk and Booshaka, were acquired.

This batch includes a range of innovative startups shown below.

Retail Batch 5 Startups



B2B next-generation business reputation and customer experience platform.


Same day delivery for any business.

Clear Labs

The standard for molecular food quality and analytics in the global food industry.


Empowering CPGs and retailers to make data-driven decisions with real-time, hyperlocal product prices from around the world.


A predictive marketing platform delivering personalized marketing messages across channels.


Mobile and social based customer growth platform for physical businesses, brands, and retailers.


A patented "3D clothes folding technology" that is unique to the laundry folding industry.


Providing gamified mobile ads called PlayAds that are fun, interactive and rewarding, and have proven to deliver over 10X higher user engagement for consumer brands.


A mobile support platform that helps you engage, support, and expand your mobile customer base.


Using your voice, Hiku creates a shared shopping list on your phone so you always know what you need.


Using personalization to enable brands to add context to mobile app strategies creating powerful customer experiences that drive revenue and loyalty.


Providing friction free access to full-basket POS data, allowing the broader retail market to adopt new digital marketing solutions.


Providing actionable, prioritized intelligence on high-value targets (people, brands, topics) for sales, brand perception, risk management, and more.


Pushup's embeddable social hub humanizes brands and increases their website conversion.

Sales Layer

A new generation Product Information Manager (PIM) helping companies curate product content and synchronize across retailers, paper catalogs, web & mobile platforms.


SightCorp offers cutting edge face analysis, mood measurement and audience analytics solutions, reporting targeted individual and crowd analysis.


Sprinklr is the most complete enterprise social media management technology in the world.


The online marketplace for baked goods with Bread and Breakfast subscription plans. Squareggs connects consumers to their local retail and home bakers.


Swapbox provides an automated post office allowing users to asynchronously send and receive packages on their own schedule.


Walc's app gives directions based on landmarks and brands instead of north/south, and creates custom directions.

Plug and Play Brand and Retail is an innovation platform connecting forward-thinking brands, retailers, and CPGs with startups and technology influencing the retail industry. This Innovation Platform runs twice a year for 20-30 retail-focused startups that are chosen by Plug and Play's venture team, VC partners, and corporate partners.

The startups will pitch their polished ideas to corporate partners and investors at Plug and Play's Retail, FinTech and Materials EXPO. To see these startups in person, attend Plug and Play's EXPO on May 25th. Register here: 

About Plug and Play Tech Center

Plug and Play Tech Center is the world's largest global technology accelerator and venture fund. Since inception in 2006, our program has expanded worldwide to include entrepreneurs from 24 countries, providing necessary resources to succeed in Silicon Valley. With over 350 startups and 300 corporate partners, we have created the ultimate startup ecosystem. Plug and Play provides active investments with 180 leading Silicon Valley VCs, and more than 365 networking events per year. Companies in our community have raised over $3.5 billion in funding, with successful portfolio exits including Danger, Dropbox, Lending Club, PayPal, SoundHound, and Zoosk. For more information, visit:

Media Contact:
Allison Romero
Phone: 408-524-1457


SOURCE Plug and Play