Plum Organics® Grows Up with Expansion Into the Kids Snack Category

EMERYVILLE, Calif., June 14, 2012 /PRNewswire/ -- Today leading premium organic baby food brand, Plum Organics®, announces they will be expanding into the organic kids snack category with the launch of their Plum Kids™ line. For six years, parents have relied on Plum Organics to nourish their babies with nutritious foods and will now be able to choose from a variety of organic lunchbox snacks designed for elementary school-age and beyond. The Plum Kids line will build upon the company's existing baby and toddler portfolio – making the company the first organic food brand to comprehensively address the nutritional needs of babies, toddlers and kids. 

The Plum Kids line contains over 30 organic options including new and innovative pouch products such as organic Greek Yogurt Mashups™ and Morning Mashups™ for on-the-go breakfast. With these new products, the company broadens their robust offering of squeezable purees, snack bars, and real fruit, veggie and dairy based snacks. With options for breakfast, lunch, and any time snacking, new items feature noteworthy ingredients including protein-rich Greek yogurt, ancient grains such as Quinoa and Millet, and superfoods like Kale. All products are certified-organic by the USDA, and contain no artificial ingredients, trans fats or GMOs.

"Four years ago, Plum pioneered the squeezable pouch format in the US baby food market," says Plum Organics Co-founder and CEO, Neil Grimmer. "Consumers have rapidly adopted the pouch and parents have come to trust Plum to nourish their babies. Our Plum moms have asked for healthy snacks for school-age children, so we've anchored the Plum Kids line around Mashups, a kid-friendly squeezable pouch snack. At Plum, we believe that kids will make healthy choices if they are exposed to great tasting food they can actually get excited about. We designed the Plum Kids line with playful packaging, interactive food formats, fun product names, and kid-craveable ingredients, all without compromising our highest nutritional standards."

New Product Descriptions

Greek Yogurt Mashups™ are a sweet n' tangy addition to any breakfast, lunchbox or after-school snack. Each BPA-free pouch is filled with creamy organic Greek yogurt and fruit and can be found in three kid-approved combinations: Cherry Vanilla, Orange Cream, and Strawberry Lemonade. All Greek Yogurt Mashups are sold in boxes of four single-serving pouches for a suggested retail price of $4.99.

Morning Mashups™ offer a ready to eat, morning must-have for any kid on the run. Each BPA-free pouch is filled with 100% whole grains including ancient grain Quinoa. Morning Mashups come in three breakfast friendly varieties: Raspberry Swirl, Maple Banana, and Oatmeal Raisin. All Morning Mashups are sold in boxes of four single-serving pouches for a suggested retail price of $4.99.

Crunch'ola™ are bite-sized clusters of crunchy nutrition made with four hearty whole grains including Millet, Quinoa, Brown Rice and Oats. They are available in three varieties: Apple Snapster, Choco Chipster, and savory/sweet Peanutty Pretzel. All Crunch'ola snacks are sold in boxes of 5 single serving bags for a suggested retail price of $3.99.

Fruit & Veggie Shredz™ are real fruit & veggie snacks kids can twist, tie and twirl. They are made with organic fruits and veggies that are mashed up and shredded. Each pack offers a full serving of fruit, and is available in two fruit & veggie combinations (Rooty Blues and Super Apple) and two fruit-filled varieties (Berry'licious and Peach Peelz). All Shredz products are sold in boxes of five single serving packs for a suggested retail price of $3.99.

All Plum Kids products will be available in over 6,000 stores nationwide beginning June 2012. For more information about Plum Organics please visit: www.plumorganics.com

About Plum Organics

Plum Organics® is a pioneer and leading provider of premium, nutritious organic baby food, toddler and kid snack food products. Plum Organics is best known for revolutionizing the baby food category with the introduction of the squeezable pouch, a convenient, lightweight, BPA-free packaging solution.   Recognized for their unique culinary-inspired recipes and a modern approach to family nutrition, Plum Organics is the only brand that offers a complete line of organic products that ensure healthy eating from the highchair to the lunchbox™. Plum Organics was recently named San Francisco Bay Area's "#1 Fastest Growing Private Company" by San Francisco Business Times.

SOURCE Plum Organics